Australian National University
Master of Marketing Management
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 Months
- Course Type: Master's
Acquire marketing knowledge and skills to enhance leadership and management abilities for those from non-business backgrounds.
Course overview
The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline outside of Business to become evidence-based decision-makers, innovative problem solvers, responsible social citizens and future leaders.
In a typical first semester, students will study four introductory courses that provide a common foundation for all Research School of Management (RSM) postgraduate coursework programs. This common core will enable students within RSM to have a broad understanding of key management discipline areas that will support future studies towards a wide range of potential career paths.
This is followed by specialised marketing courses that provide knowledge about how to combine aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Key facts
What you will study
The Master of Marketing Management requires the completion of 96 units, which must consist of:
48 units from completion of the following compulsory courses:
- Managing in a Global Context
- Technology and Project Management
- Evidence-Based Management
- Organisational Behaviour
- Entrepreneurship and Innovation
- Strategic Management
- Leading People and Change
- Marketing Management
Entry requirements
To be eligible for admission to the course, applicants must present one of the following:
- A bachelor's degree or international equivalent with a minimum GPA of 5.0/7.0.
- A bachelor's degree or international equivalent with a minimum GPA of 4.0/7.0 and at least three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- A bachelor's (honours) degree or international equivalent with a minimum GPA of 4.0/7.0.
- A bachelor's degree or international equivalent with a minimum GPA of 4.0/7.0 and a graduate certificate with a minimum GPA of 4.0/7.0.
- A graduate certificate or international equivalent with a minimum GPA of 4.0/7.0 and at least three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- An ANU Graduate Certificate of Management with a minimum GPA of 5.0/7.0.
- A Graduate Diploma or international equivalent with a minimum GPA of 4.0/7.0.
- A completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam.
- 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0.
- GMAT (Graduate Management Admission Test) completed no more than five years before the time of application, with a minimum score of 550 and a minimum of three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- GRE General Test completed no more than five years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing and a minimum of three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- A minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
Ranking and English language proficiency: At a minimum, all applicants must meet program-specific academic/non-academic and English language requirements. Admission to most ANU programs is competitive. Therefore, meeting all admission requirements does not automatically guarantee entry. In line with the university's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants based on specific academic achievement, English language proficiency and diversity factors. Applicants will first be ranked on a GPA ('GPA1') calculated using all but the last semester (or equivalent) of the bachelor's degree used for admission purposes. If required, ranking may further be confirmed based on one of the following:
- For admission purposes, a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the bachelor's degree is used.
- Demonstrating higher-level English language proficiency.
Recognition of prior learning
Applicants with a bachelor's degree or graduate certificate in a cognate discipline may be eligible for 24 units (one semester) of credit.
Applicants with a graduate diploma or honours in a cognate discipline may be eligible for 48 units (one year) of credit.
Outcomes
Possible career options for graduate include:
- Brand Managers
- Marketers and Marketing Managers
- Business Consultants
- Entrepreneurs
Fees and FEE-HELP
Annual indicative fee in 2025: $37,520 (domestic full-fee paying place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
All students are required to pay a services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.