Australian National University
Master of Marketing Management
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 Months
- Course Type: Master's
Acquire marketing knowledge and skills to enhance leadership and management abilities for those from non-business backgrounds.
Course overview
The Master of Marketing Management (MMM) program equips graduates and professionals from any discipline outside of Business to become evidence-based decision-makers, innovative problem solvers, responsible social citizens and future leaders.
In a typical first semester, students will study four introductory courses that provide a common foundation for all Research School of Management (RSM) postgraduate coursework programs. This common core will enable students within RSM to have a broad understanding of key management discipline areas that will support future studies towards a wide range of potential career paths.
This is followed by specialised marketing courses that provide knowledge about how to combine aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Key facts
What you will study
The Master of Marketing Management requires the completion of 96 units, which must consist of:
48 units from completion of the following compulsory courses:
- Managing in a Global Context
- Technology and Project Management
- Evidence-Based Management
- Organisational Behaviour
- Entrepreneurship and Innovation
- Strategic Management
- Leading People and Change
- Marketing Management
Entry requirements
To be eligible for admission to the course, applicants must present one of the following:
- A bachelor's degree or international equivalent with a minimum GPA of 5.0/7.0.
- A bachelor's degree or international equivalent with a minimum GPA of 4.0/7.0 and at least three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- A bachelor's (honours) degree or international equivalent with a minimum GPA of 4.0/7.0.
- A bachelor's degree or international equivalent with a minimum GPA of 4.0/7.0 and a graduate certificate with a minimum GPA of 4.0/7.0.
- A graduate certificate or international equivalent with a minimum GPA of 4.0/7.0 and at least three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- An ANU Graduate Certificate of Management with a minimum GPA of 5.0/7.0.
- A Graduate Diploma or international equivalent with a minimum GPA of 4.0/7.0.
- A completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam.
- 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0.
- GMAT (Graduate Management Admission Test) completed no more than five years before the time of application, with a minimum score of 550 and a minimum of three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- GRE General Test completed no more than five years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing and a minimum of three years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
- A minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.
The GPA for a Bachelor's program will be calculated from (i) a completed Bachelor's degree using all grades and/or (ii) a completed Bachelor's degree using all grades other than those from the last semester (or equivalent study period) of the Bachelor's degree. The higher of the two calculations will be used as the basis for admission.
Ranking and English language proficiency: At a minimum, all applicants must meet program-specific academic/non-academic requirements and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry.
In line with the University's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. Applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor's degree used for admission purposes. If required, ranking may further be confirmed on the basis of:
- A GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor's degree used for admission purposes; and/or
- Demonstrating higher-level English language proficiency
Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor's degree reassessed to confirm that the minimum requirements were met.
Contact the university or visit its website for more information.
Recognition of prior learning
Applicants with a bachelor's degree or graduate certificate in a cognate discipline may be eligible for 24 units (one semester) of credit.
Applicants with a graduate diploma or honours in a cognate discipline may be eligible for 48 units (one year) of credit.
Contact the university or visit its website for more information.
Outcomes
- Demonstrate knowledge of the principles and practices of marketing in various business, non-commercial government and social enterprise settings.
- Define problems in marketing by using evidence from different sources.
- Apply marketing theoretical and analytical frameworks and tools to find solutions to marketing problems.
- Critically engage with existing literature in marketing to keep abreast of problems and new developments in marketing.
- Critically assess the roles of the marketing function, its strategy and objectives in helping the organisation achieve its goals.
- Reflect on how the learning and honing skills in marketing can address needs in the marketing environment of Indigenous, International, local and multinational businesses, stakeholders and broader non-business audiences.
Fees and FEE-HELP
Annual indicative fee in 2026: $37,520 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 48 units (normally eight courses) per year.
A student’s annual fee may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
All students are required to pay a services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.