Graduate Diploma in Marketing

What you will study

Students must complete 48 units comprising eight core courses. Each course is worth six units.

Core courses

Complete exactly 48 units for all of the following:

• Accounting Principles for Decision Makers
• Entrepreneurial Thinking
• People, Leadership and Organisational Performance
• Marketing
• Advanced Digital Marketing
• Advertising: Theory and Practice
• Understanding Consumer Behaviours and Insights
• Advanced Marketing Analytics

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate that they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive, with ranks based on the entry criteria.

• A completed bachelor's (AQF level 7) or bachelor's honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
• A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution; OR
• A completed Advanced Diploma (AQF level 6) or higher in a related field from a registered training organisation (RTO).

Recognition of Prior Learning

Adelaide University is committed to recognising the contribution of students’ prior learning towards their program requirements.

Credit may be granted for formal, informal and non-formal learning, with guidance on eligibility provided to prospective students in a clear, transparent and publicly available credit framework.

Credit determinations will be:

• Evidence-based, equitable and transparent.
• Academically sound.
• Applied consistently, fairly and subject to review.

Credit will be granted for prior learning that is relevant and equivalent to the learning required for the courses for which credit is sought.

Credit will only be granted if it:

• Maintains the credibility and integrity of the program for which credit is sought.
• Does not contravene the conditions of the program’s professional accreditation.
• Does not disadvantage the student’s ability to achieve the expected course or program learning outcomes.

For more information, contact the university or visit its website.

Outcomes

Learning outcomes

You’ll develop specialised marketing skills in strategy, market research and analysis, communication, consumer behaviour and contemporary trends. In one year of full-time study, you’ll examine industry insights in key areas including marketing concepts, analytics and applications.

Career outcomes

Maybe you’ll work as a brand manager developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll be an account manager at a marketing agency, advising businesses on reaching their sales targets. Perhaps you’d prefer to become an e-commerce manager, overseeing online sales strategies and customer experience.

You could build a future career in the following roles:

• Marketing and Communications (Marcomms) Officer
• Campaign Manager
• Content Strategist
• Market Researcher
• Marketing Manager
• Sales Manager
• Digital Marketing Specialist
• Social Media Marketers

Fees and FEE-HELP

Indicative annual fee in 2026: $43,100 (domestic full-fee paying place)

Fee-paying programs require the full tuition fees for your study, which can be deferred partly or in full to a FEE-HELP loan. Where the duration of the program is less than one year, the total cost of the program is displayed.

A student’s fee may vary depending on:

• The number of courses studied per term.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students.