Adelaide University
Master of Business Administration Specialising in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Develop these skills and more with Adelaide University's Master of Business Administration (MBA) specialising in Marketing.
Course overview
Learn to create solutions, lead innovative teams and deliver exceptional results in the context of disruptive change and global uncertainty with Adelaide University’s MBA specialising in Marketing. In 1.5 years, you’ll have the skills and expertise to work in senior leadership across a range of industries, including marketing.
During your degree, you’ll study topics on accounting, ethics, leadership and cultural diversity. You’ll also complete specialised courses from your marketing major. Specialised courses will include topics on consumer behaviour, analytics and growth. As part of your studies, you will analyse real case studies and apply your learning to individual industry situations. Take these learnings back to your workplace or embark on your own business venture.
This degree is dynamic, engaging and flexible. It provides invaluable networking opportunities with your cohort and industry executives. Be prepared to think and act as a global business leader.
Your specialisation in marketing will equip you with the latest industry-informed research. Learn about business growth, consumer behaviour and measuring success. You'll also hear from guest speakers and access alumni and industry mentorships.
Key features
- Learn from industry experts and marketing specialists.
- Form industry connections through company case studies, guest speakers and mentorships.
- Develop leadership skills.
- Complete an industry project to meet your individual needs.
- Complete the AICD Company Directors Course as part of your studies.
- Customise your MBA with specialised courses in marketing.
Key facts
June, 2026
August, 2026
What you will study
Students must complete 72 units comprising:
- 42 units for all core courses.
- 18 units for all specialisation courses.
- 12 units for program electives.
Each course is worth six units.
Complete 42 units for all of the following:
- Metrics: Finance and Accounting
- Leadership: Self and Others
- Strategy
- Sustainability, Risk and Governance
- Strategic Industry Project
- People
- Value: Marketing
Entry requirements
Admission criteria
To be eligible, an applicant must have achieved both of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
Undergraduate or higher qualifications
- A completed bachelor's (AQF level 7) or bachelor's honours (AQF level 8) degree or equivalent from a recognised higher education institution.
Professional experience
- A minimum of three years of full-time (or equivalent) professional experience.
Recognition of Prior Learning
Adelaide University is committed to recognising the contribution of students’ prior learning towards their program requirements.
Credit may be granted for formal, informal and non-formal learning, with guidance on eligibility provided to prospective students in a clear, transparent and publicly available credit framework.
Credit determinations will be:
- Evidence-based, equitable and transparent.
- Academically sound.
- Applied consistently, fairly and subject to review.
Credit will be granted for prior learning that is relevant and equivalent to the learning required for the courses for which credit is sought.
Credit will only be granted if it:
- Maintains the credibility and integrity of the program for which credit is sought.
- Does not contravene the conditions of the program’s professional accreditation.
- Does not disadvantage the student’s ability to achieve the expected course or program learning outcomes.
For more information, contact the university or visit its website.
Outcomes
Career outcomes
Progress your career with an MBA specialising in Marketing. You could oversee a network of global marketing staff, develop large-scale marketing plans or work on marketing budgets for international companies. Alternatively, you could launch your own marketing start-up.
Other opportunities could include:
- Chief and executive leadership.
- Senior management roles in business, not-for-profits and government.
- Board directorship.
- Entrepreneurship.
Fees and FEE-HELP
Indicative annual fee in 2026: $52,000 (domestic full-fee paying place)
Fee-paying programs require the full tuition fees for your study, which can be deferred partly or in full to a FEE-HELP loan. Where the duration of the program is less than one year, the total cost of the program is displayed.
A student’s fee may vary depending on:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.