Adelaide University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Deepening your knowledge in marketing, especially in consumer behaviour and relationship building.
Course overview
The Adelaide University's Master of Marketing is a two-year degree that will advance your marketing skills, preparing you to make strategic decisions and progress into leadership roles.
Be trained to develop effective marketing strategies for diverse audiences. Learn how to identify trends, analyse consumer behaviour, understand analytical data and communicate with impact. Develop the attitude of a global trailblazer with courses in leadership and entrepreneurship. Hone your skills with a marketing research project in your final year.
Depending on your level of experience, this degree could unlock senior marketing positions or an entirely new career. The principles you’ll learn in your master’s degree will be applicable to a variety of roles. Use your expert communication and analytical skills to contribute positively to any business and help drive growth.
Key features
- Study a curriculum developed by world-class academics, including those from the Ehrenberg-Bass Institute, the world’s largest centre for research into marketing.
- Build practical skills through completing an industry-relevant marketing research project.
- Develop an entrepreneurial mindset to help you succeed in evolving markets.
- Be equipped with the latest data and trends in marketing.
- Learn essential knowledge to practise in global marketing environments and diverse cultural contexts.
- Advance your leadership skills and widen your career prospects.
Key facts
July, 2026
What you will study
Students must complete 96 units comprising:
- 78 units for all core courses.
- 12 units for all work-integrated learning.
- Six units for electives.
Each course is worth six units.
Complete 78 units for all of the following:
- Accounting Principles for Decision Makers
- Entrepreneurial Thinking
- People, Leadership and Organisational Performance
- Marketing
- Advanced Digital Marketing
- Advertising: Theory and Practice
- Consumer Behaviour and Insights
- Advanced Marketing Analytics
- Strategic Brand Management
- Global Marketing
- Marketing Strategy and Planning
- Services Marketing
- Marketing for Society
Entry requirements
Admission criteria
To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
- A completed bachelor's (AQF level 7) or bachelor's honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
- A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution.
Recognition of Prior Learning
Adelaide University is committed to recognising the contribution of students’ prior learning towards their program requirements.
Credit may be granted for formal, informal and non-formal learning, with guidance on eligibility provided to prospective students in a clear, transparent and publicly available credit framework.
Credit determinations will be:
- Evidence-based, equitable and transparent.
- Academically sound.
- Applied consistently, fairly and subject to review.
Credit will be granted for prior learning that is relevant and equivalent to the learning required for the courses for which credit is sought.
Credit will only be granted if it:
- Maintains the credibility and integrity of the program for which credit is sought.
- Does not contravene the conditions of the program’s professional accreditation.
- Does not disadvantage the student’s ability to achieve the expected course or program learning outcomes.
For more information, contact the university or visit its website.
Outcomes
Learning outcomes
- Gain fundamental marketing knowledge across strategy, market research and analysis, communication, consumer behaviour and contemporary trends.
- Gain insight into key areas, concepts and applications of marketing.
- Develop your leadership potential by exploring team management, entrepreneurship and accounting principles for decision-makers.
- Gain the confidence to construct strategic marketing campaigns and deliver tailored marketing advice.
Career outcomes
As a Master of Marketing graduate, you’ll be ready to progress your career in marketing and other related fields. You might become a brand manager, developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll become an account manager at a marketing agency, giving marketing advice to businesses to reach their sales targets. Perhaps you’ll be employed as an e-commerce manager, overseeing online sales strategies and customer experience.
You may also be employed in the following roles:
- Campaign Manager
- Consultant
- Content Strategist
- Digital Marketing Specialist
- Marketing Analyst
- Marketing and Communications Manager
- Marketing Manager
Fees and FEE-HELP
Indicative annual fee in 2026: $43,100 (domestic full-fee paying place)
Fee-paying programs require the full tuition fees for your study, which can be deferred partly or in full to a FEE-HELP loan. Where the duration of the program is less than one year, the total cost of the program is displayed.
A student’s fee may vary depending on:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.