Adelaide University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Gain advanced knowledge in marketing with a focus on consumer behaviour and relationship building.
Course overview
The Adelaide University's Master of Marketing is a two-year degree that will advance your marketing skills, preparing you to make strategic decisions and progress into leadership roles.
Be trained to develop effective marketing strategies for diverse audiences. Learn how to identify trends, analyse consumer behaviour, understand analytical data and communicate with impact. Develop the attitude of a global trailblazer with courses in leadership and entrepreneurship. Hone your skills with a marketing research project in your final year.
Depending on your level of experience, this degree could open the door to senior marketing positions or an entirely new career. The principles you’ll learn in your master’s degree will be applicable to a variety of roles. Use your expert communication and analytical skills to contribute positively to any business and help drive growth.
Key facts
What you will study
Students must complete 96 units comprising:
- 78 units for all core courses.
- 12 units for all work-integrated learning.
- Six units for electives.
Each course is worth six units.
Complete 78 units for all of the following:
- Accounting Principles for Decision Makers
- Entrepreneurial Thinking
- People, Leadership and Organisational Performance
- Marketing
- Advanced Digital Marketing
- Advertising: Theory and Practice
- Consumer Behaviour and Insights
- Advanced Marketing Analytics
- Strategic Brand Management
- Global Marketing
- Marketing Strategy and Planning
- Services Marketing
- Marketing for Society
Entry requirements
Admission criteria
To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.
- A completed bachelor's (AQF level 7) or bachelor's honours (AQF level 8) degree or equivalent from a recognised higher education institution; OR
- A completed nested or related graduate certificate (AQF level 8) or higher or equivalent from a recognised higher education institution.
Recognition of Prior Learning
Your previous studies can be credited towards your postgraduate studies, provided they meet the relevant course requirements.
If you receive an offer of enrolment and you’ve undertaken prior learning, you may be eligible to apply for Recognition of Prior Learning. The procedure is governed by the university's Recognition of Prior Learning policy. Contact the university for more details.
Outcomes
Learning outcomes
- Gain fundamental marketing knowledge across strategy, market research and analysis, communication, consumer behaviour and contemporary trends.
- Gain insight into key areas, concepts and applications of marketing.
- Develop your leadership potential by exploring team management, entrepreneurship and accounting principles for decision-makers.
- Gain the confidence to construct strategic marketing campaigns and deliver tailored marketing advice.
Career outcomes
As a Master of Marketing graduate, you’ll be ready to progress your career in marketing and other related fields. You might become a brand manager, developing marketing strategies to build and maintain a brand’s public image. Maybe you’ll become an account manager at a marketing agency, giving marketing advice to businesses to reach their sales targets. Perhaps you’ll be employed as an e-commerce manager, overseeing online sales strategies and customer experience.
You may also be employed in the following roles:
- Campaign Manager
- Consultant
- Content Strategist
- Digital Marketing Specialist
- Marketing Analyst
- Marketing and Communications Manager
- Marketing Manager
Fees and FEE-HELP
Indicative annual fee in 2026: $43,100 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 48 units (normally eight courses) per year.
A student’s annual fee may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.