Bond University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 16 months
- Course Type: Master's
Learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context.
Course overview
The Master of Marketing provides a specialised coursework program designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics.
Throughout each subject in the program, students will learn to apply the latest evidence-based theories and ideas to contemporary, real-world marketing challenges through case studies, projects, guest lectures and work integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.
Key facts
January, 2026
What you will study
To complete the Master of Marketing, you must fulfil 120 credit points (CP). This comprises 80 CP of compulsory subjects and 40 CP of general electives or a specialisation.
Required subjects
Students must complete the following seventy credit points 70 CP of subjects.
- Marketing Fundamentals (10 CP)
- Consumer Experiences and Behaviours (10 CP)
- Integrated Marketing Communications (10 CP)
- Market Research (10 CP)
- Digital Marketing for Customer Engagement (10 CP)
- Marketing Analytics (10 CP)
- Strategic Marketing (10 CP)
Statistics option
Students must choose ten credit points 10 CP of the following subjects.
- Business Statistics (10 CP)
- Quantitative Methods (10 CP)
General electives
Students must choose 40 CP of postgraduate subjects from across the university that are available as general electives. Alternatively, students can tailor their study with an optional specialisation, which will replace the 40 CP of elective subjects.
Entry requirements
To be considered for admission to this degree, you will need to meet the following criteria:
- Successful completion of a recognised bachelor's degree (or equivalent qualification) in any field.
If you don't currently hold the required academic qualifications, there are alternative pathways. You may use prior work experience to apply for entry into this program. To do so, you will need to provide documentation of your employment history, including a statement from your employer about your position, time in the role and a brief overview of the role you performed.
Recognition of Prior Learning
If you have completed previous tertiary studies, you may be able to gain credit for previous subjects. To apply, you will need to submit your academic transcripts to the Office of Future Students, including detailed subject outlines or course descriptions for each relevant subject.
Outcomes
Graduates of the Master of Marketing may be suited to roles such as:
- Marketing director
- Senior marketing manager
- Digital marketing manager
- Marketing manager
- Product manager
- Brand manager
- Direct channel manager
- E-commerce manager
- Social media manager
- Content marketing manager
Fees and FEE-HELP
Indicative total program fee in 2025: $67,160 (full-fee paying place)
Indicative semester program fee in 2025: $16,790 (full-fee paying place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees listed provide an indicative cost only. Fees are subject to change on an annual basis and will be charged at the appropriate fee for the year of enrolment. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.