Bond University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 16 months
- Course Type: Master's
Learn to confidently gather, analyse and interpret customer and market data to drive change and improve customer experience to improve organisational positioning and competitive advantage in a global context.
Course overview
The Master of Marketing provides a specialised coursework programme designed for marketing professionals looking to enhance their current skills or for those seeking a career change to this exciting, fast-paced field. The core curriculum provides an integrated, systematic understanding of market-driven business strategies and decision-making, including market research, consumer behaviour, product and brand management, promotional design, internet and social media marketing and marketing analytics.
Throughout each subject in the programme, students learn to apply the latest evidence-based theories and ideas to contemporary real-world marketing challenges through case studies, projects, guest lectures and work-integrated learning. Essential management skills of leadership, collaboration, critical thinking, creative problem-solving and communication are refined through individual and team projects that take on real marketing challenges facing today’s organisations.
Key facts
September, 2026
January, 2027
September, 2027
January, 2028
What you will study
To complete the Master of Marketing, you must fulfil 120 credit points. This comprises 80 credit points of compulsory subjects and 40 credit points of general electives or a specialisation.
Required subjects
Students must complete the following seventy credit points 70 credit points of subjects.
- Marketing Fundamentals
- Consumer Experiences and Behaviours
- Integrated Marketing Communications
- Market Research
- Digital Marketing for Customer Engagement
- Marketing Analytics
- Strategic Marketing
Statistics option
Students must choose 10 credit points of the following subjects.
- Business Statistics
- Quantitative Methods
General electives
Students must choose 40 credit points of postgraduate subjects from across the university that are available as general electives. Alternatively, students can tailor their study with an optional specialisation, which will replace the 40 credit points of elective subjects.
Data Analytics Specialisation
Students are encouraged to tailor their studies with an optional Specialisation. This will replace 40 of elective subjects.
- Finance Specialisation
- Marketing Specialisation
- International Business Specialisation
- Tourism and Hotel Management Specialisation
- Health Management Specialisation
- Sustainability Specialisation
Entry requirements
To be considered for admission to this degree, you will need to meet the following criteria:
- Successful completion of a recognised bachelor's degree (or equivalent qualification) in any field.
Alternative entry option
You may use prior work experience to apply for entry into this program. To do so, you will need to provide documentation of your employment history, including providing a statement from your employer about your position, time in the role and a brief overview of the role you performed.
Contact the university or visit its website for more information.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Graduates of the Master of Marketing may be suited to roles such as:
- Marketing Director
- Senior Marketing Manager
- Digital Marketing Manager
- Marketing Manager
- Product Manager
- Brand Manager
- Direct Channel Manager
- E-commerce Manager
- Social Media Manager
- Content Marketing Manager
Fees and FEE-HELP
Indicative semester program fee in 2026: $17,130 (full-fee paying place).
Indicative total program fee in 2026: $68,520 (full-fee paying place).
All costs are calculated using current rates and are based on a study load of 120 credit points (12 subjects).
Student annual fees may vary in accordance with:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.