Graduate Certificate of Marketing Technology

What you will study

To complete the Graduate Certificate of Marketing Technology, students must attain a total of four credit points, consisting of four credit points of core units,.

Core units

• Artificial Intelligence Strategies and Enterprise Applications
• Digital and Social Media Marketing
• Marketing Analytics
• Fundamentals of MarTech

Entry requirements

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.

A combination of qualifications and experience may be deemed equivalent to the minimum academic requirements.

Academic requirements

To be considered for admission to this degree, you will need to meet at least one of the following criteria:

• Completion of a bachelor's degree or higher in any discipline and two years of relevant experience.
• Three years of relevant work experience.
• Examples of relevant work experience include, but are are not limited to: a managerial or professional role with evidence of leading teams, including either direct or indirect reports as a supervisor or manager and operational implementation of strategy.

English language proficiency requirements.

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

• Bachelor's degree from a recognised English-speaking country.
• IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent.
• Other evidence of English language proficiency (learn more about other ways to satisfy the requirements).

Non-academic requirements

You must provide the following with your application:

• A current CV that clearly demonstrates professional/managerial experience.
• Current contact details of two referees who can be contacted concerning your work experience.
• A personal statement outlining your motivation for study and other information that you deem helpful for assessing your application.

Recognition of Prior Learning

You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.

Outcomes

Learning outcomes

• Apply specialised marketing technology knowledge to manage marketing activities effectively and efficiently.
• Communicate in marketing and business contexts using appropriate tools and techniques.
• Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes.
• Critically analyse, evaluate and synthesise marketing data, information and theories for marketing decision-making.
• Use marketing technology to generate marketing solutions to complex, real-world problems.
• Engage professionally with the social, cultural and ethical issues that affect marketing globally.

Career outcomes

Whether you’re currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions, including:

• Media Coordinator
• Social Media Coordinator
• Search Engine Marketing Manager
• Media Manager
• Marketing Analyst
• Email Marketing Specialist
• Digital Media Manager

Fees and CSP

Estimated first-year tuition fee in 2026: $7,252 (Commonwealth Supported Place).

Estimated first-year tuition fee in 2026: $17,100 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a study load of four credit points (normally four units) per year.

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per unit you're enrolled in.
• Depending on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.