Graduate Certificate of Marketing Technology

What you will study

To complete the Graduate Certificate of Marketing Technology, students must attain a total of four credit points, consisting of four credit points of core units.

• Artificial Intelligence Strategies and Enterprise Applications
• Digital and Social Media Marketing
• Marketing Analytics
• Fundamentals of MarTech

Entry requirements

Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements and individual circumstances. You must meet the minimum academic and English language proficiency requirements to be considered for selection, but this does not guarantee admission.

Academic requirements

To be considered for admission to this degree, you will need to meet all the following criteria:

• Completion of a bachelor's degree or higher in any discipline and at least three years of relevant work experience (or part-time equivalent).*
• At least five years of relevant work experience (or part-time equivalent).

Definition of minimum work experience:

• Three years of relevant work experience and must include at least two years(full-time equivalent) in a managerial or professional role with responsibilities for decision-making in various areas, including budgetary oversight, staffing and management, involvement in strategy and planning development and operational implementation.

Definition of minimum work experience:

• Five years of relevant work experience and must include at least three years(full-time equivalent) in a managerial or professional role with responsibilities for decision-making in various areas, including budgetary oversight, staffing and management, involvement in strategy and planning development and operational implementation.

The following considerations may also be applied:

• Full-time, minimum 12 months clinical internships taken post-graduation by MBBS/BMBS/MBChB/BDS graduates may be considered equivalent to one year of the required three years of professional work experience.
• All recognised postgraduate medical and/or dental fellowships may be considered relevant professional work experience (recognised by their country's licensing or regulatory bodies).

Non-academic requirements

You must provide the following with your application:

• A current CV that demonstrates professional/managerial experience.
• Current contact details of two referees who can be contacted concerning your work experience.
• A one-page brief outlining why you believe your peers would value your work experience in the course.

English language requirements

To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

Recognition of Prior Learning

You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.

Outcomes

Career outcomes

Whether you’re currently working in the industry or looking to move into a tech-oriented marketing role, you will be well prepared to excel in a variety of positions, including:

• Media Coordinator
• Social Media Coordinator
• Search Engine Marketing Manager
• Media Manager
• Marketing Analyst
• Email Marketing Specialist
• Digital Media Manager

Learning outcomes

• Apply specialised marketing technology knowledge to manage marketing activities effectively and efficiently.
• Communicate in marketing and business contexts using appropriate tools and techniques.
• Obtain, manage, interpret and disseminate appropriate marketing information using marketing technology to optimise marketing activity outcomes.
• Critically analyse, evaluate and synthesise marketing data, information& and theories for marketing decision-making.
• Use marketing technology to generate marketing solutions to complex, real-world problems.
• Engage professionally with the social, cultural and ethical issues that affect marketing globally.

Fees and CSP

Estimated first-year tuition fee in 2026: $7,252 (Commonwealth Supported Place).

Estimated first-year tuition fee in 2026: $17,100 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a study load of four credit points (normally four units) per year.

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per unit you're enrolled in.
• Depending on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.