Edith Cowan University -
Graduate Certificate of Applied Digital Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
This course is specifically designed in consultation with industry to prepare graduates that are proficient in the knowledge and application of digital marketing.
Course Overview
Confidence and competence in the application of digital and social media knowledge and associated skills are crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise.
Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills.
Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX to create, publish and manage website content; Google Analytics to analyse website performance; and Gaze Recorder to analyse the effectiveness of digital content on a website.
All students will have the opportunity to develop a digital marketing plan for a real organisation. They will also learn how digital analytics, Search Engine Optimisation and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans to assist in organisational success.
Key Facts
What you will study
The course has three units of study. Each unit is valued at 20 credit points.
- Applied Digital Marketing
- New Product Development
- Current Issues in Marketing
Entry requirements
Academic requirements
To gain entry to the Graduate Certificate of Applied Digital Marketing, you will need to have one of the following qualifications:
- Bachelor's degree.
- Equivalent prior learning including at least five years of relevant professional experience.
English language requirements
English competency requirements may be satisfied through completion of one of the following:
- IELTS academic overall band minimum score of 6.5 (no individual band less than 6.0).
- Bachelor's degree from a country specified on the university's English Proficiency Bands page.
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent).
- Where accepted, equivalent prior learning including at least five years of relevant professional experience.
- Other tests, courses or programs defined on the university's English Proficiency Bands page.
Outcomes
Career outcomes
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing. They may pursue roles such as:
- Digital marketing specialist
- Social media manager
- Content creator
- Social media strategist
- Marketing coordinator
- Digital marketing campaign coordinator
Learning outcomes
- Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
- Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
- Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.
Fees and FEE-HELP
Estimated first-year indicative fee (2025): $15,250 (domestic full-fee paying place)
The estimated first-year indicative fee is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.