Edith Cowan University
Graduate Certificate of Applied Digital Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Develop a digital marketing plan for a real organization while learning how digital analytics, search engine optimization (SEO) and artificial intelligence, among other digital technologies, can be utilized to create new products or services and formulate strategic marketing plans that contribute to organizational success.
Course overview
This course is specifically designed in consultation with the industry to create world-ready graduates proficient in the knowledge and application of digital marketing. Confidence and competence in applying digital and social media knowledge and associated skills are crucial for all marketing professionals and those who own or manage a small to medium-sized business enterprise. Students will critique topical, current and relevant issues in modern-day marketing practice and learn how to think strategically about social and digital media. Students will also use industry-standard software and technology to apply these skills.
Some of the tools students will work with include Synthesio and Hootsuite for publishing, engaging and analysing social media content and trends; WIX for creating, publishing and managing website content; Google Analytics for analysing website performance; and Gaze Recorder for analysing the effectiveness of digital content on a website.
Key facts
31st July, 2026
What you will study
The course has three units of study. Each unit is valued at 20 credit points.
- Applied Digital Marketing
- New Product Development
- Current Issues in Marketing
Entry requirements
Academic requirements
To gain entry to the Graduate Certificate of Applied Digital Marketing, you will need to have one of the following qualifications:
- Bachelor's degree.
- Equivalent prior learning, including at least five years of relevant professional experience.
English language requirements
English competency requirements may be satisfied through completion of one of the following:
- IELTS academic overall band minimum score of 6.5 (no individual band less than 6.0).
- Bachelor's degree from a country specified on the university's English Proficiency Bands page.
- I completed 0.375 EFTSL of study at the postgraduate level or higher at an Australian higher education provider (or equivalent).
- Where accepted, equivalent prior learning, including at least five years of relevant professional experience.
- Other tests, courses or programs defined on the university's English Proficiency Bands page.
Outcomes
Career outcomes
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing. They may pursue roles such as:
- Digital Marketing Specialist
- Social Media Manager
- Content Creator
- Social Media Strategist
- Marketing Coordinator
- Digital marketing Campaign Coordinator
Learning outcomes
- Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
- Communicate specialised digital marketing knowledge, concepts and skills to various audiences in a discipline or professional field.
- Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.
Fees and FEE-HELP
Estimated first-year indicative fee (2025): $15,250 (domestic full-fee paying place)
The estimated first-year indicative fee is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.