Course Overview

The Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts. You will deepen your knowledge of marketing principles and how to use them to drive business results.

The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation’s brand.

The course is designed to provide a strong foundation of business knowledge, skills and attitudes to support ethical, global business management of organisations including private sector business organisations, not-for-profit organisations and public organisations. Through experiential learning techniques, students will develop knowledge and skills to conduct independent research, carry out industry and discipline-related projects, and relate their learning to their individual business experience.

Key Facts

Delivery

Face to Face

Course Type

Master's

Duration

24 months (Full time)

Intake

July, 2025
October, 2025

Units

Fees

FEE-HELP

What you will study

You must complete 16 core topics (72 units). Each topic is valued at four and a half units.

Economic Environments: Assessing Current and Future Markets
Driving Financial Performance
Marketing in a Digital Age
Ethics, Sustainability and Governance
Business Analytics
Legal Signposts for Decision Makers
Creating Resilient Supply Chains and Procurement
Emerging Business Models: Disruptions, Collaboration and Competition
Building Teams and Networks
Consumer Behaviour
Marketing Strategy and Decision-Making
Trends in Business Finance
Researching Markets
Leading a Future Workforce
International Marketing and Export Management
Digital Marketing and Analytics

Entry requirements

Academic requirements

Applicants must have one of the following:

A bachelor's degree or equivalent qualification from an approved tertiary institution.
A completed Graduate Diploma in Business Administration at Flinders University.

English language requirements

For international students, contact the university to find further information about English language requirements.

Outcomes

Career outcomes

Potential occupations include:

Marketing director
Chief robotics officer
Software architect
Artificial intelligence architect
In-world marketing architect
Loyalty engineer
Machine and people ethics manager
Marketing manager
Senior business development manager

Learning outcomes

Formulate solutions to complex marketing problems.
Critically appraise evidence to support decision-making.
Assess risks for strategic planning.
Evaluate opportunities for change.
Adopt contemporary leadership theories and practices to real life settings.
Apply technical and marketing knowledge and skills with creativity and initiative to new situations in professional practice.

Fees and FEE-HELP

Annual indicative fee in 2025: $35,640 (domestic full-fee paying place)

The annual indicative fee is based on a full-time study load of 36 units.

A student’s annual fee may vary in accordance with:

The number of units studied per term.
The choice of major or specialisation.
Choice of units.
Credit from previous study or work experience.
Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.

Master of Business Administration (Marketing)