Griffith University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
Course overview
Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.
Key facts
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What you will study
There are three pathways of study available. Your eligibility for a particular pathway depends on your previous qualifications and relevant work experience. Pathways may require a different amount of credit points (CP) for you to earn.
- Pathway 1 (80 CP) - One year (related degree and work experience)
- Pathway 2 (120 CP) - One and a half years (any bachelor's degree)
- Pathway 3 (120 CP) - One and a half years (related bachelor's degree)
Each course is valued at 10 CP, unless otherwise indicated.
Core module
Complete the following:
- Brand Strategy and Management
- Advanced Consumer Behaviour
- Strategic Marketing
- Marketing Analytics
- Marketing Futures
- Digital Marketing and AI
Choose two of the following:
- Corporate Communications
- Marketing for Social Change
- Co-Design Incubator
- International Marketing
- Digital Customer Journey and Relationship Management
Entry requirements
Academic requirements
To be eligible for admission to the Master of International Relations, you must meet one of the criteria for the pathways below:
Pathway 1: 1-year program (80 Credit points)
- A recognised bachelor's degree (or higher) in a related discipline with a minimum grade point average (GPA) of 4.0 using a 7.0 scale; and a minimum of two years of full-time (or equivalent) relevant professional experience.
Pathway 2: 1.5-year program (120 Credit points)
- A recognised bachelor's degree (or higher) in any discipline with a minimum GPA of 4.0 using a 7.0 scale.
- A combination of alternative admission criteria, such as formal, informal and non-formal learning, is equivalent to the above.
Pathway 3: 1.5-year program (120 Credit points)
- A recognised bachelor's degree (or higher) in a related discipline with a minimum GPA of 4.0 using a 7.0 scale.
- A combination of alternative admission criteria, such as formal, informal and non-formal learning, is equivalent to the above.
English language requirements
English language requirements apply to international applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:
- A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0.
- A minimum score of 575 on the TOEFL.
- An internet-based (iBT) TOEFL score of 79 (no sub-score less than 19).
- No score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only).
- A minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English).
- An overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.
English test results must be no more than two years old.
Suppose you do not meet the university's specified English language requirements. In that case, you may contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This institute offers several English language and other courses at both its Brisbane and Gold Coast branches.
Recognition of Prior Learning
Griffith University grants credit and recognition of prior learning which may relate to prior formal learning or prior informal and non-formal learning. The university's Credit Precedent Database allows you to find out what credit decisions have been made in the past. These precedents will give you an idea of what you can expect. Contact the university for more information.
Outcomes
Career outcomes
Marketing offers variety like few other professions, and you may find career opportunities in fast-moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.
Fees and FEE-HELP
Indicative annual fee in 2025: $32,500 (domestic full-fee paying place)
The indicative annual tuition fee is calculated based on a standard full-time study load which is usually 80 CP.
The indicative annual tuition fee is based on current conditions and available data and should only be used as a guide. These fees are reviewed annually and are subject to change. Contact the university directly to confirm.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.