La Trobe University
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Develop your marketing knowledge about core marketing functions and upskill yourself.
Course overview
With La Trobe's Graduate Certificate in Marketing, you can build the marketing knowledge and skills needed to expand your career opportunities and become a marketing leader.
To thrive in today's marketing space, modern businesses and marketers need to be customer-focused, from campaign concepting to brand launches and online audience engagement. In six months, this short postgraduate course equips you with up-to-the-minute marketing expertise to learn how to make the analytical, practical and sustainable marketing decisions needed today – and tomorrow.
By completing La Trobe's Graduate Certificate in Marketing, you will:
- Gain a core understanding of principles and practices of marketing, including how to analyse marketing concepts critically
- Learn how to communicate effectively to audiences across a range of environments and channels
- Develop your brand management skills, analyse the processes and implementation of brand strategy, then develop and launch a brand
- Learn how to use online tools to analyse customer engagement and build impactful social media campaigns.
Completing the Graduate Certificate in Marketing allows you to pursue further postgraduate study with credit, including our Master of Marketing.
Key facts
July, 2026
What you will study
To qualify for the award of Graduate Certificate in Marketing, students must complete a total of 60 credit points (CP) across one year. Each subject is valued at 15 CP, unless otherwise indicated.
Core subjects
- Academic Integrity Module
- Brand Management
- Integrated Marketing Communications
- Principles And Practices Of Marketing
- Social Media And Visualisation
Entry requirements
Academic requirements
You are required to have the following:
- A successful completion of an Australian bachelor's degree (or equivalent).
- Three years of relevant managerial experience.
Applicants with more than eight years of relevant managerial experience but without an undergraduate degree may be considered for professional entry.
Note: Meeting minimum prerequisites does not guarantee a place offer. Entry into all courses is based on competitive selection and limited places may be available.
English language requirements
International students should score 6.5 IELTS (Academic) with no individual band less than 6.0. Please get in touch with the university for more information about English language requirements.
Recognition of Prior Learning
Credit for previous study is the recognition of prior study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous study and the number of subjects completed. Contact the university for more details.
Outcomes
Career outcomes
Possible roles include:
- Marketing Manager
- Brand Manager
- Integrated Marketing Communications Manager
- Social Media Specialist
Learning outcomes
- Apply marketing theories to identify marketing problems.
- Utilise marketing theories to develop actionable solutions for marketing problems.
- Communicate ideas and arguments effectively and professionally to diverse audiences, individually and collaboratively.
Fees and FEE-HELP
Estimated fees per year 2026: $17,200 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a full-time study load of 60 credit points for one year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.