Master of Marketing

What you will study

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across two years. Each subject is valued at 15 credit points, unless otherwise indicated.

Year One

• 105 credit points from chosen core subjects
• 15 credit points from chosen core choice subject

Year Two

• 90 credit points from chosen core subjects
• 30 credit points from chosen core choice subjects

Core subjects

Complete the following:

• Academic Integrity Module
• Brand Management
• Consumer Decision Making
• Integrated Marketing Communications
• Marketing Research
• Principles and Practices of Marketing
• Sales Management
• Social Media and Visualisation
• Business-to-business Marketing Strategy
• Customer Experience Management
• Heuristics and Biases in Marketing Decisions
• Marketing Analytics
• Marketing Strategy and Planning
• Service Delivery Management

Core choice subjects

Choose three of the following:

• Content Marketing Strategy
• Digital Marketing Strategy
• International Marketing Management
• Business Work Placement
• Entrepreneurial Business Planning

Entry requirements

Prerequisites

Admission may be granted to applicants without an undergraduate degree, provided they have five or more years of relevant work experience. When making an offer to an applicant, the University will consider a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

• Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years of relevant and cognate business experience may be eligible for credit for the four foundation subjects.

To be considered for admission to this degree, you will need to meet at least one of the following criteria:

• Completion of an Australian bachelor's degree (or equivalent)
• completion of the Postgraduate Qualifying Program

Outcomes

Careers outcomes

Graduates may pursue careers in roles such as:

• Marketing Manager
• Brand Manager
• Sales Manager
• Service Designer
• Content Marketing Manager
• Integrated Marketing Communications Manager
• Strategic Marketing Consultant
• Market Researcher and Analyst
• Consumer Insights Specialist
• Digital Marketing Specialist
• Social Media Marketing Specialist

Learning outcomes

• Utilise marketing theories to critique marketing practices, identify marketing problems and recommend actionable solutions.
• Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
• Incorporate social, ethical and cultural considerations when exercising professional judgments.
• Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.

Fees and FEE-HELP

Estimated fees per year 2026: $34,400 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a full-time study load of 120 credit points for one year.

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.