Macquarie University
Master of Marketing and Master of Media and Communications
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Develop practical and applied methods for teaching and learning, enabling teamwork, identifying opportunities and creatively solving business problems.
Course overview
Macquarie University's Master of Marketing takes a practical, applied approach to teaching and learning and will enable you to work in a team, identify opportunities and creatively solve business problems. It will provide you with the knowledge, skills and professional attributes you'll need to advance your career in the rapidly changing world of marketing.
Whether you're an aspiring or experienced media professional, the Master of Media and Communications will give you the skills you need to respond to the challenges associated with the choice in expert, ethical and socially engaged ways. It focuses on digital production, distribution and audience communication and engagement strategies, as well as on online journalism and media practices. Armed with such contemporary knowledge and skills, you’ll advance your career in fast-moving contemporary media and communications environments across the world.
Key facts
What you will study
To graduate with a Master of Marketing and Master of Media and Communications, a student must acquire 160 credit points. Each unit is valued at 10 credit points, unless otherwise indicated.
Essential units (40 credit points)
Complete each unit below:
- Applied Marketing Research
- Advanced Consumer Behaviour
- Marketing Theory and Practice
- Strategic Marketing Management
Elective units (40 credit points
Complete four of the following:
- Marketing Communications
- Digital Marketing Strategy
- Business-to-Business Marketing Strategy
- Strategic Branding
- Social Media Marketing
- Marketing Technologies
- Managing Customer Experience
- Business Internship
Entry requirements
Academic requirements
Applicants can qualify for entry to both courses by fulfilling one of the admission points below for both single degrees:
Master of Marketing
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent.
- An AQF level 7 bachelor's qualification or recognised equivalent and two years of relevant, approved work experience, professional certification or other recognised prior learning.
Master of Media and Communications
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent with a WAM of 65.
- An AQF level 7 bachelor's qualification in a related field or recognised equivalent and two years relevant approved work experience, professional certification or other recognised prior learning.
- An AQF level 7 bachelor's qualification or recognised equivalent with a WAM of 65 and two years relevant approved work experience, professional certificatio,n or other recognised prior learning.
Note: Successful admission into the double degree means that you must satisfy the requirements for both of the single degrees.
English language requirements
When applying to study at Macquarie University, you're required to provide evidence of proficiency in English.
The required standard of English for this degree is outlined here: IELTS: Writing 6.0, Speaking 6.0, Reading 6.0, Listening 6.0 and an overall score of 6.5.
You may satisfy the English language requirements by having one of the following:
- Passing an approved English language test at the required level.
- Qualifying an approved country with English as the language of instruction.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Career outcomes
Graduates may pursue careers in roles such as:
- Advertising or Marketing Communications Specialist
- Arts and Culture Administrator
- Brand Manager
- Communications Specialist
- Consumer Insights Specialist
- Content Specialist
- Cultural Attaché
- Customer Relations Specialist
- Digital Marketing Specialist
- Government Adviser
- Market Analyst
- Marketing Consultant
- Marketing Manager
- Media Policy Developer or Adviser
- Media Writer
- Multiplatform and Interactive Media Producer
- Product Line Specialist
- Publicity and Promotions Professional
- Screenwriter
- Social Media and Digital Marketing Specialist
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $35,400 (domestic full-fee paying place).
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a full-time study load of 40 credit points (four units) per semester or 80 credit points (eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.