Melbourne Business School
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Advance your strategic marketing expertise through a flexible, part-time master’s degree delivered face-to-face at Melbourne Business School.
Course overview
The Master of Marketing is designed for experienced professionals seeking advanced expertise in marketing strategy, customer insight and commercial decision-making. It examines how organisations can understand their markets, create value and respond to changing customer expectations.
Students explore areas such as consumer behaviour, brand management, marketing communications, analytics and strategic marketing. Core study is complemented by electives, allowing students to shape the degree around their professional interests and career direction.
Delivered face-to-face at Melbourne Business School’s Carlton campus, the course is studied part-time over two years or more. Its flexible structure allows professionals to continue working while preparing for senior marketing, brand, customer experience and strategic management roles.
Key facts
What you will study
To complete the Master of Marketing, students must complete the Leadership subject first then choose from a number of core and elective subjects. 162.5 credit points (CP) total are required to complete the Master of Marketing. Each subject is valued at 12.5 CP, unless otherwise indicated.
Core subjects (General Management)
- Leadership (6.25 CP)
- Business Essentials
- Data Analysis
- Managerial Economics
- Managerial Ethics and Business Environment (6.25 CP)
- Managing People
Core subjects (Marketing)
- Consumer Behaviour
- Marketing
- Marketing Research
- Marketing Strategy
Elective subjects
Choose four subjects from the following electives:
- Brand Management
- Digital Product Management
- Leadership and Change
- Marketing Analytics
- Marketing Communications
- Negotiations
- Strategic Pricing for Business Insights
Entry requirements
Academic requirements
Applicants must have either:
- An undergraduate degree and at least two years of documented full-time professional work experience or
- At least six years of documented full-time professional work experience.
- Applicants must provide a current CV, academic transcripts, proof of identity and details for two referees.
English language requirements
All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test.
If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:
- IELTS (Academic) – 7.0 overall, with no band less than 6.5.
- TOEFL IBT – minimum score of 102 (written score minimum 24 and no individual score lower than 21).
- PTE – minimum score of 72, written communicative skill of 65 and no other communicative skill below 64.
Fees and FEE-HELP
Estimated total fee in 2027: $71,448 (domestic full-fee paying place)
Fees listed are for calendar year 2027. Melbourne Business School Online reserve the right to adjust course fees annually.
A student’s fee may vary depending on:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.