Melbourne Business School
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
A specialist degree for future marketing leaders that will sharpen your customer focus and broaden your business management skills.
Course overview
Gain the hands-on skills required to develop demand-side strategies that drive long-term success.
Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.
The Master of Marketing program consists of core general management, specialised marketing and marketing-related elective subjects. The subjects cover all aspects of marketing including the areas you need to plan, cost, pitch and deliver marketing campaigns.
Key facts
March, 2026
June, 2026
September, 2026
What you will study
To complete the Master of Marketing, students must complete the Leadership subject first then choose from a number of core and elective subjects. 162.5 credit points (CP) total are required to complete the Master of Marketing. Each subject is valued at 12.5 CP, unless otherwise indicated.
Core subjects (General Management)
- Leadership (6.25 CP)
- Business Essentials
- Data Analysis
- Managerial Economics
- Managerial Ethics and Business Environment (6.25 CP)
- Managing People
Core subjects (Marketing)
- Consumer Behaviour
- Marketing
- Marketing Research
- Marketing Strategy
Elective subjects
Choose four subjects from the following electives:
- Brand Management
- Digital Product Management
- Leadership and Change
- Marketing Analytics
- Marketing Communications
- Negotiations
- Strategic Pricing for Business Insights
Entry requirements
Academic requirements
To be considered for entry into this course, you must have the following:
- Two years of work experience.
- An undergraduate degree or six years of work experience.
- Two confidential professional referees.
English language requirements
All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test.
If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:
- IELTS (Academic) – 7.0 overall, with no band less than 6.5.
- TOEFL IBT – minimum score of 102 (written score minimum 24 and no individual score lower than 21).
- PTE – minimum score of 72, written communicative skill of 65 and no other communicative skill below 64.
Fees and FEE-HELP
Estimated total fee in 2026: $69,004 (domestic full-fee paying place)
Fees listed are for calendar year 2026. Melbourne Business School Online reserve the right to adjust course fees annually.
A student’s fee may vary depending on:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.