Melbourne Business School -

Master of Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 24 months

A specialist degree for future marketing leaders that will sharpen your customer focus and broaden your business management skills.

Course Overview

Gain the hands-on skills required to develop demand-side strategies that drive long-term success.

Through deepening your expertise in the latest concepts and practical tools, you will become a highly valued asset with your ability to analyse, plan and execute within today’s complex business landscape.

The Master of Marketing program consists of core general management, specialised marketing and marketing-related elective subjects. The subjects cover all aspects of marketing including the areas you need to plan, cost, pitch and deliver marketing campaigns.

Key Facts

Delivery
Face to Face
Course Type
Master's
Duration
24 months (Part time)
Price Per Unit
From 5150
More Information
The estimated per units fees are calculated based on the annual indicative first year fee. It is based on a study load of 1 EFTSL (equivalent full time study load) or 50 credit points per semester or 100 credit points per year.
Intake
Units
13
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To complete the Master of Marketing, students must complete the Leadership subject first then choose from a number of core and elective subjects. 162.5 credit points (CP) total are required to complete the Master of Marketing. Each subject is valued at 12.5 CP, unless otherwise indicated.

Core subjects (General Management)

  • Leadership (6.25 CP)
  • Business Essentials
  • Data Analysis
  • Managerial Economics
  • Managerial Ethics and Business Environment (6.25 CP)
  • Managing People

Core subjects (Marketing)

  • Consumer Behaviour
  • Marketing
  • Marketing Research
  • Marketing Strategy

Elective subjects

Choose four subjects from the following electives:

  • Brand Management
  • Digital Product Management
  • Leadership and Change
  • Marketing Analytics
  • Marketing Communications
  • Negotiations
  • Strategic Pricing for Business Insights

Entry requirements

Academic requirements

To be considered for entry into this course, you must have the following:

  • Two years of work experience.
  • An undergraduate degree or six years of work experience.
  • Two confidential professional referees.

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test.

If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

  • IELTS (Academic) – 7.0 overall, with no band less than 6.5.
  • TOEFL IBT – minimum score of 102 (written score minimum 24 and no individual score lower than 21).
  • PTE – minimum score of 72, written communicative skill of 65 and no other communicative skill below 64.

Fees and FEE-HELP

Indicative first year fee in 2025: $41,200  (domestic full-fee paying place)

A student’s annual fee may vary in accordance with:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.