Melbourne Business School
Digital Marketing Strategy and Leadership
- Delivery: Online
- Study Level: Intermediate
- Duration: 6 weeks
- Course Type: Short Course
- Total Price: $3,500
Understand and craft comprehensive digital marketing strategies that integrate with broader business goals.
Course overview
Whether you're a digital marketing practitioner or a business stakeholder interested in digital marketing, this cutting-edge online short course will elevate your prowess.
By the end of this course, you'll be armed with the skills of a digital marketing leader. You'll be capable of understanding and crafting comprehensive strategies that seamlessly integrate with broader business goals within any organisational context.
Embark on this transformative learning journey and equip yourself with the knowledge, insight, and confidence you need to thrive in the ever-evolving digital sphere.
- Delivered in six weeks (7-8 hours per week) online.
Key facts
What you will study
Digital Marketing Strategy and Leadership topics covered:
- Introduction to the World of Digital Marketing: Develop a broad understanding of the digital marketing landscape and the importance of your customers.
- Messaging and Unpacking the Customer Journey: Learn about messaging and how it fits your marketing funnel.
- Content Marketing and Digital Channel Strategy: Deep dive into content marketing and how to leverage organic and paid media channels.
- Deep Dive into Social Media Strategy: Master the art of social media channels and tactics, including setting up social media campaigns.
- Execute and Measure Successful Digital Campaigns: Learn to plan and launch a digital strategy, including measurement tools and techniques.
- Digital Strategy Delivery: How to execute your digital marketing strategy.
Who should attend
Mid-Career to Senior Professionals
- Mid-level digital marketers looking to increase their strategic and leadership capabilities.
- Professionals wishing to understand today's dynamic digital landscape better, including insights, perspectives and methodologies.
Leaders
- Leaders seeking a deeper understanding of digital marketing's mechanics.
What you will learn
Amplify your digital marketing skillset to meet the needs of an ever-changing landscape
- Gain practical, real-world digital marketing skills that you can apply in your role now and in the future.
- Develop a broad yet in-depth understanding of campaign strategy and digital channels and know when to apply them.
- Access career and industry-relevant course content that top academic minds and industry leaders co-created.
Navigate your way through any digital marketing campaign, strategy or meeting
- Adopt techniques and tools to confidently dissect and interpret digital marketing plans and results.
- Learn to communicate plans and performance with various stakeholders within the business.
Develop effective digital marketing strategies to make a material difference in your organisation's marketing performance
- Learn how to plan, launch, and execute a successful digital marketing campaign.
- Discover the best way to establish goals, campaign objectives, and performance tracking.