University of Melbourne

Master of Digital Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 18 months
  • Course Type: Master's

Learn how to problem-solve and become adept at analysing and solving complex digital marketing problems.

Course overview

Become a digital marketing expert

Navigate the fast-paced world of digital marketing with a Master of Digital Marketing at Melbourne University. Develop specialised knowledge and skills through a suite of advanced subjects. Gain hands-on experience with leading companies and explore how digital marketing theories apply in real-world business contexts. Graduate with in-demand skills, ready to step into this exciting and ever-changing profession.

Key Features

  • Build digital marketing skills and knowledge. Develop expertise in social media marketing, channel management, content marketing, retail, metrics and analytics.
  • Road test your new skills in the industry. Develop job-ready skills and build your professional networks with an industry internship in your area of interest.
  • Learn from industry experts. Explore best-practice examples from industry thought leaders and learn from case studies presented by marketing professionals.

CSP Subsidised Fees Available

This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
18 months (Full time)
Price Per Unit
From $4,748
More Information
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a full-time study load of 100 credit points (eight subjects).

From $2,174 (CSP)
More Information
You may be eligible for CSP where the government pays part of your fees. The estimated per unit fees are calculated using the annual CSP rate. It is based on a full-time study load of 100 credit points (eight subjects).
Campus
Parkville
Intake
March, 2026
July, 2026
Units
12
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP, HECS, CSP

What you will study

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

  • Three core subjects (to be completed at the start of the program).
  • Four discipline core subjects (to be completed after/alongside the core subjects).
  • Two capstone subjects (to be completed towards the end of the program or according to individual subject requisites).
  • Three elective subjects (to be taken throughout the year).
  • The option to specialise in creative marketing, strategy, or data analytics.
Core subjects

Students must complete all of the subjects:

  • Marketing Research
  • Customer Experience Design
  • Social Media and Viral Marketing
  • Digital Marketing Metrics
  • Digital Marketing Analytics
  • Digital Retail
  • Content Marketing
Capstone
Electives

Entry requirements

In order to be considered for entry, applicants must have completed a bachelor's degree (AQF7) or equivalent in a cognate (relevant) discipline.

Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation.

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including a recognised previous study taught and assessed entirely in English or an approved English language test.

Contact the university or visit its website for more information.

Recognition of Prior Learning

Prior studies may be credited towards your degree and potentially reduce the duration of your course. This is known as Advanced Standing (also known as credit or recognition of prior learning). Contact the university for more details.

Outcomes

Career outcomes

Graduate with in-demand knowledge and skills, ready for a dynamic career in the digital marketing industry. With in-depth knowledge of the latest digital marketing theories and job-ready skills developed through industry exposure, you’ll be ready to step into a range of exciting roles.

Potential future job titles include:

  • Digital marketing manager
  • Social media manager
  • Marketing strategist
  • Public Relations Specialist
  • Brand Manager
  • Market research analyst

Fees and CSP

Average first-year fee in 2026: From $17,392 (Commonwealth Supported Place)

Indicative first-year fee in 2026: $37,984 (domestic full-fee paying place)

The fees shown are based on a first-year and full-time study load of 100 credit points (eight subjects).

Student fees may vary in accordance with:

  • The number of subjects studied per term.
  • The choice of major or specialisation.
  • Choice of subjects.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

  • Calculated per the subject you're enrolled in.
  • Dependent on the study areas they relate to.
  • Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.