Master of Digital Marketing

What you will study

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

• Three core subjects (to be completed at the start of the program).
• Four discipline core subjects (to be completed after/alongside the core subjects).
• Two capstone subjects (to be completed towards the end of the program or according to individual subject requisites).
• Three elective subjects (to be taken throughout the year).
• The option to specialise in creative marketing, strategy, or data analytics.

Entry requirements

Academic requirements

In order to be considered for entry, applicants must have completed the following:

• An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation.

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test.

If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

• IELTS (Academic) – 7.0 overall, with no band less than 6.5.
• TOEFL IBT – minimum score of 94, with writing 24; speaking 20; reading 19; listening 20.
• PTE – minimum score of 72, with written communicative skill of 65 and no other communicative skill below 64.
• Cambridge – minimum score of 185, with no skill less than 176.

Recognition of Prior Learning

Prior studies may be credited towards your degree and potentially reduce the duration of your course. This is known as Advanced Standing (also known as credit or recognition of prior learning). Contact the university for more details.

Outcomes

Career outcomes

Potential future job titles include:

• Marketing specialist
• Social media marketing specialist
• Marketing coordinator
• Campaign manager
• Digital analyst
• Marketing executive
• Digital channel manager
• Digital marketing manager
• Senior marketing manager

Fees and CSP

Indicative Commonwealth Supported Place (CSP) fee in 2025: $16,992 (CSP paying place)

Indicative first year fee in 2025: $36,992 (domestic full-fee paying place)

Indicative total course fee in 2025: $57,338 (domestic full-fee paying place)

Unless otherwise noted, the indicative total course fee shown above assumes a study load of 1 EFTSL (equivalent full time study load) commencing semester one of the listed year, except for courses with a duration of less than 1 EFTSL.

Commonwealth Supported Places (CSP) are available for this course.

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per unit you're enrolled in.
• Dependent on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.