Monash University
Master of Global Business and Applied Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Enhance your marketing knowledge and experience to understand how these skills can be adapted and applied in global markets.
Course overview
Marketing is a truly global profession. More than ever, the innovative and creative thinkers who drive the discipline are being expected to market products and services that make a positive contribution – for their organisations and for the societies in which we live.
This requires a deeper understanding of the global context, including the challenges and opportunities that society and the business world are currently facing. This double degree helps equip you with that understanding, while further progressing your skills as a marketing professional.
Throughout the two-year program, you’ll build on your marketing capabilities by combining the latest theoretical insights and research with real-world, practical expertise. You’ll be challenged to think about the role marketing can play in shaping more ethical, sustainable marketplaces – and what it takes to build stronger brands and create value in today’s digitally-driven interconnected landscape.
The program will enable you to develop your marketing knowledge and experience and gain a deeper understanding of how these skills can be adapted and applied across a broad range of global markets.
With a deeper understanding of the global environment businesses operate in – and the economic, political and social issues different markets face, you’ll be better equipped to position and sell goods and services internationally. And to do so in a way that has a more socially responsible impact on these regions.
Key facts
July, 2026
What you will study
To complete the Master of Global Business and Applied Marketing, students must fulfil 16 units (96 credit points), consisting of Master of Global Business units (48 credit points) and Master of Applied Marketing units (48 credit points).
Mastery of Knowledge
Core units (36 credit points)
- Global business
- Global trade governance
- Global sustainable operations and supply chain management
- International trade policy
- Geo-politics and business globalization
- Intercultural communication and negotiation
Electives (12 credit points)
Students must complete two of the following units:
- Sustainable business and innovation
- Business ethics in a global environment
- International institutions and organisations
- Strategic management (six credit points)
- Business practice 1 (six credit points)
- Business practice 2 (12 credit points)
- Engaging with international business 1
- Engaging with international business 2
- Engaging with international business 3
- Engaging with international business 4
- Engaging with international business 5
- Engaging with international business 6
- Engaging with international business 7 (12 credit points)
- European business and society 1 (12 credit points)
- European business and society 2
- Industry placement 1
- Industry placement 2 (12 credit points)
- Consulting project 1
- Consulting project 2 (12 credit points)
Entry requirements
To be considered for admission into this course, applicants need to have one of the following qualifications:
- An Australian bachelor degree (or equivalent) with a major or minor* in marketing with at least a high credit (65 per cent) average or equivalent Grade Point Average (GPA). A minor is at least four units (equivalent to 24 Monash credit points).
- An Australian bachelor degree (or equivalent) and at least two years of relevant professional experience. Applicants applying on the basis of work experience are required to provide a detailed curriculum vitae, outlining their employment history and professional experience.
English language requirements
For entry to Monash University, you must meet the minimum English language requirements. You can do this by completing one of the qualifications listed on their website.
If you've completed several measures of English proficiency over a period of time, the highest valid measure will be accepted as long as it's been taken within the required time limitations.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Learning outcomes
Upon successful completion of this course it is expected that you will:
- Be critical and creative scholars who produce innovative solutions to problems, apply research skills to business challenges and communicate effectively and perceptively.
- Be responsible and effective global citizens who, engage in an internationalised world, exhibit cross-cultural competence and demonstrate ethical values.
- Be able to incorporate a diversity of world views, to develop and build solutions that address the issues of sustainable development, social development, social responsiblity and strategic decision making.
- Have the ability to critically appraise and apply the knowledge gained to broad range of firms and organisations operating globally.
- Have acquired the necessary reflective and analytical skills to engage in life-long learning.
- have a comprehensive understanding of their discipline and be able to provide discipline-based solutions relevant to the business, professional and public policy communities we serve.
- Have advanced knowledge to master's level in marketing.
Fees and FEE-HELP
Indicative 2026 first-year fee: $38,000 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 24 credit points (normally four units) per semester or 48 credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.