University of Newcastle
Master of Business Administration and Master of Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
This combined masters program allows you to undertake studies in general business disciplines to complement your Master in Marketing qualification.
Course overview
The MBA program is designed to provide students with a range of analytical, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem-solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.
The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
Key facts
What you will study
The Master of Business Administration/Master of Marketing requires students to successfully complete 160 units, which is comprised of:
- 130 units of core courses/
- 30 units of courses chosen from the course list.
Complete the following core courses to fulfil the requirements of this program.
- Organisational Behaviour and Design
- Marketing Management and Planning
- Customer Decision Making and Behaviour
- Digital Marketing
- Services and Relationship Marketing Management
- Global Marketing Strategy and Planning
- Strategic Management
- Financial and Management Accounting
- Integrated Marketing Communications
- Brand Development and Marketing
- Corporate Governance and Social Responsibility
- Marketing Research in Practice
- Leadership in Contemporary Organisations
Entry requirements
Academic requirements
Entry into the program will be available for applicants who have one of the following:
- Bachelor's (honours) degree, or an equivalent or higher qualification.
- Bachelor's degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management or marketing.
- Bachelor's degree, or an equivalent or higher qualification, not in a related field and one year of relevant organisational experience.
- At least seven years of organisational experience, including two years in a management position.
- Successful completion of 75 per cent (30 units) of one of the following University of Newcastle programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
Relevant organisational experience should be documented in a detailed CV and a Statement of Service from your employer confirming your role, duties and period of employment.
English language requirements
All applicants must demonstrate that they meet the following English proficiency requirements:
- IELTS Overall Minimum: 6.5
- IELTS Sub Test Minimum: 6
Contact the university for further information.
Recognition of Prior Learning
The University of Newcastle wants to help you fast track your degree and recognising your prior study is just one way they can do that. If your application is successful you can reduce the number of courses you need to study, saving you time and money. Contact the university for more information.
Outcomes
Career outcomes
The skills and knowledge you will gain in this program underpin many senior roles including:
- Marketing manager
- Strategic planning manager
- Business management consultant
- Marketing communications director
- Business development director
Learning outcomes
On successful completion of the program students will have:
- Effective oral and written skills to communicate complex business management information to a variety of audiences.
Fees and FEE-HELP
Indicative annual fee in 2025: $31,610 (domestic full-fee paying place)
Indicative annual fees are based on a full-year full-time load (80 units).
A student’s annual fee may vary in accordance with:
- The number of courses studied per trimester.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.