Master of Business Administration and Master of Marketing

Entry requirements

Academic requirements

Entry into the program will be available for applicants who have one of the following:

• Bachelor's (honours) degree or an equivalent or higher qualification.
• Bachelor's degree or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management or marketing.
• Bachelor's degree or an equivalent or higher qualification, not in a related field and one year of relevant organisational experience.
• At least seven years of organisational experience, including two years in a management position.
• Successful completion of 75 per cent (30 units) of one of the following University of Newcastle programs:
  • Graduate Certificate in Business Administration
  • Graduate Certificate in Applied Finance
  • Graduate Certificate in Human Resource Management
  • Graduate Certificate in Marketing
  • Graduate Certificate in Professional Accounting

Relevant organisational experience should be documented in a detailed CV and a Statement of Service from your employer confirming your role, duties and period of employment.

English language requirements

All applicants must demonstrate that they meet the following English proficiency requirements:

• IELTS Overall Minimum: 6.5
• IELTS Sub Test Minimum: 6

Contact the university for further information.

Recognition of Prior Learning

If you have previously studied or have relevant work experience, you may be eligible for recognition of prior learning. If your application is successful, you can reduce the number of courses you need to study, saving you time and money. Contact the university for more information.

Outcomes

Learning outcomes

On successful completion of the program, students will demonstrate:

• Effective oral and written skills to communicate complex business management information to a variety of audiences.
• Effective independent or collaborative work skills to apply specialised knowledge and expert judgement to business management tasks.
• Critical thinking and analytical problem solving skills to be able to justify sound business management solutions.
• Specialised knowledge of theories, models and concepts relevant to business management and be proficient in their application.
• Professional proficiency in the utilisation of information and technology in business management contexts.
• Decision making skills that incorporate ethical, social and global issues.
• Skills to apply relevant theories, principles and methodologies to research in business management.
• Effective oral, written, and digital skills to communicate marketing planning, strategies, and outcomes, while fostering innovation and creativity.
• Independent and collaborative work skills to apply specialised knowledge and expert judgement to marketing tasks.
• Critical thinking, data-driven analytical problem-solving, and adaptive research skills to interpret consumer data, analyse marketing research, and navigate evolving marketing landscapes within ethical frameworks.
• Specialised knowledge of theories, models, and concepts relevant to marketing management and digital strategy across diverse platforms.
• Professional competency in collaborating within teams to manage marketing projects, considering social, technological, and global factors.
• Ability to navigate the ethical, cultural, and regulatory environments of global and domestic markets with a commitment to responsible, inclusive, and sustainable marketing practices.
• Knowledge and skills of industry trends and technological advancements in marketing and digital strategy to facilitate adjustments to the evolving marketing landscape.

Career outcomes

The skills and knowledge you will gain in this program underpin many senior roles, including:

• Marketing Manager
• Strategic Planning Manager
• Business Management Consultant
• Marketing Communications Director
• Business Development Director

Fees and FEE-HELP

Indicative annual fee in 2026: $32,560 (domestic full-fee paying place)

All costs are calculated using current rates and are based on a full-time study load of 80 units (normally eight courses) per year.

A student’s annual fee may vary depending on:

• The number of courses studied per term.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.