Master of Marketing

What you will study

The Master of Marketing requires the successful completion of 72 credit points (CP) comprising:

• 24 CP of foundation subjects.
• 24 CP of core subjects.
• A six CP capstone subject.
• 18 CP of elective subjects.

Each subject is valued at six CP.

Foundation

• Accounting and Financial Management
• Principles of Marketing Management
• Organisational Behaviour and Management
• Operations Management

Core

Students are to complete at least four subjects selected from the list below. If students choose to complete more than four subjects, these will be counted towards elective subjects as outlined below:

• Digital Marketing
• Big Data and Marketing Analysis
• Social Marketing
• Marketing Strategy
• Consumer Behaviour
• Marketing Communications

Capstone

• Business Research Capstone

Electives

Students must select 18 CP of elective subjects at 900 level from subjects offered from the School of Business within the Faculty of Business and Law (excludes MBA and some specialised 900 level subjects). Students are recommended to complete marketing (MARK coded) subjects as electives.

Entry requirements

Academic requirements

To be considered for this course, students must have one of the following:

• A recognised bachelor's degree with an average mark of 50 per cent.
• A UOW Graduate Certificate in Business.

Other tertiary qualifications along with extensive professional work experience will be considered.

English language requirements

For international students, the following level of English is required to gain admission to this program:

• IELTS Academic: Overall score of 6.5, with reading 6.0, writing 6.0, listening 6.0 and speaking 6.0.
• TOEFL (Internet-based): Overall score of 86, with reading 18, writing 18, listening 17 and speaking 17.
• UOW College's English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)

Other qualifications may also be considered. Contact the university for more information.

Recognition of Prior Learning

If you hold a bachelor's degree in a business or commerce-related area, you may be granted credit for up to 24 CP (four core subjects).

Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 CP into their new master’s degree - so you can complete two master’s programs in two years.

Graduates looking to progress to the Master of Business Administration will receive up to 18 CP into the MBA program, if they meet the appropriate work experience entry requirements.

Outcomes

Learning outcomes

• Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
• Synthesise relevant marketing principles and concepts in a business context.
• Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, and critical and creative thinking.
• Plan and execute a substantial research-based strategic marketing project.
• Apply principles of social responsibility when critically evaluating situations and making business decisions.
• Communicate complex disciplinary information for the intended audience and purpose; (a) orally and (b) in writing.
• Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.

Fees and CSP

Total indicative course tuition fee (2025): $49,032 (domestic full-fee paying place)

Total indicative course tuition fee (2025): $25,488 (Commonwealth Supported Place)

A student’s annual fee may vary in accordance with:

• The number of units studied per term.
• The choice of major or specialisation.
• Choice of units.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

Commonwealth Supported Places

The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.

If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.

Limited CSP spaces are offered to students enrolled in selected postgraduate courses.

Your student contribution amount is:

• Calculated per unit you're enrolled in.
• Dependent on the study areas they relate to.
• Reviewed and adjusted each year.

HECS-HELP loans are available to CSP students to pay the student contribution amount.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.