University of Wollongong
Master of Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
Course overview
The Master of Marketing explores the motives of consumers during the purchase of products and services and how to use this research to make more effective marketing decisions.
Leading marketing academics will teach you how to identify potential customers so you can gain a competitive advantage by effectively positioning products in the market. Using promotional tools, you will learn to create and enhance a brand’s equity.
This master’s degree will ultimately enable you to develop and demonstrate specialised knowledge and skills in marketing, a field increasingly important for all types of organisations from commercial operations to the non-profit sector.
Key facts
18th May, 2026
24th August, 2026
What you will study
The Master of Marketing requires the successful completion of 72 credit points comprising:
- Nine specified subjects - foundation, core and capstone
- 18 credit points of elective subjects at 900 level from subjects offered by the School of Business within the Faculty of Business and Law (excludes MBA and some specialised 900 level subjects)
The foundation subjects should be completed within the first two sessions of study. The capstone subject, Business Research Capstone, should be completed within the final session of study.
Each subject is worth six credit points.
The foundation subjects should be completed within the first two sessions of study.
- Accounting and Financial Management
- Principles of Marketing Management
- Organisational Behaviour and Management
- Operations Management
Entry requirements
Academic requirements
To be considered for this course, students must have one of the following:
- A recognised bachelor's degree with an average mark of 50 per cent.
- A UOW Graduate Certificate in Business.
Other tertiary qualifications along with extensive professional work experience will be considered.
English language requirements
For international students, the following level of English is required to gain admission to this program:
- IELTS Academic: Overall score of 6.5, with reading 6.0, writing 6.0, listening 6.0 and speaking 6.0.
- TOEFL (Internet-based): Overall score of 86, with reading 18, writing 18, listening 17 and speaking 17.
- UOW College's English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)
Other qualifications may also be considered. Contact the university for more information.
Recognition of Prior Learning
If you hold a bachelor's degree in a business or commerce-related area, you may be granted credit for up to 24 CP (four core subjects).
Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 CP into their new master’s degree - so you can complete two master’s programs in two years.
Graduates looking to progress to the Master of Business Administration will receive up to 18 CP into the MBA program, if they meet the appropriate work experience entry requirements.
Outcomes
Learning outcomes
- Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
- Synthesise relevant marketing principles and concepts in a business context.
- Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, and critical and creative thinking.
- Plan and execute a substantial research-based strategic marketing project.
- Apply principles of social responsibility when critically evaluating situations and making business decisions.
- Communicate complex disciplinary information for the intended audience and purpose; (a) orally and (b) in writing.
- Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Fees and FEE-HELP
Tuition fees in 2026: (domestic full-fee paying place)
- Session fee: $12,564
- Total course tuition fee: $50,258
Session fees are for one session per year, as shown. The total course tuition fees shown are indicative and based on the normal course length and progression.
UOW Subsidised Fees (USF)
Total indicative course tuition fee in 2026: $32,165
To make postgraduate study more affordable, where a Commonwealth-supported place is not available, UOW is offering eligible domestic students who start their studies in 2026 a subsidised fee reduction designed to support them in upskilling and progressing their careers.
A student’s fee may vary depending on:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.