Queensland University of Technology

Graduate Certificate in Business (Marketing)

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 6 months
  • Course Type: Graduate Certificate

Develop skills in advanced marketing through the application of current theories, consumer insight, research methods and essential digital, analytical and communication capabilities.

Course overview

Marketing is a core business function that influences all areas of an organisation. It is a dynamic and ongoing process centred on understanding audience needs and preferences and developing effective strategies to engage, reach and build long-term customer relationships.

For individuals seeking to transition into marketing or develop specialised expertise, the Graduate Certificate in Business (Marketing) offers a strong foundation in contemporary marketing practice. Delivered by industry leaders and award-winning academics, the program equips participants with the knowledge, skills and expertise required to succeed in a competitive marketing environment.

The program develops the capability to identify and leverage opportunities across domestic and international markets while managing potential risks. It also provides a comprehensive understanding of current marketing strategies, techniques and tools used to design and deliver effective campaigns that enhance brand awareness, drive engagement and support organisational objectives.

Key facts

Delivery
Online
Course Type
Graduate Certificate
Duration
More Information
Can be studied part time
6 months (Full time)
Price Per Unit
From $4,600
More Information
The estimated per-unit fee is calculated using the annual average first-year fee. It is based on a full-time study load of 48 credit points (four units) per semester or 96 credit points (eight units) per year.
Intake
February, 2026
July, 2026
Units
4
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To earn the Graduate Certificate in Business (Marketing), students must complete 48 credit points.

Core units

  • Consumer Behaviour
  • Marketing Insights
  • Meaningful Marketing: Value Creation and Customer Engagement
  • Business Intelligence

Entry requirements

To be eligible for admission to this course, you must have one of the following:

  • A recognised bachelor's degree (or higher qualification) in any discipline.
  • A recognised diploma (or higher qualification) in any discipline and at least two years of full-time (or equivalent) professional work experience.
  • At least five years full-time (or equivalent) of professional work experience.

Outcomes

Career outcomes

Marketing is a growing industry that plays a crucial role in the success of businesses across all sectors, as well as government and nonprofit organisations. This program will give you the knowledge, skills and expertise to advance your career and confidently step into a senior strategic marketing role.

Potential career options for graduates include:

  • Chief Marketing Officer
  • Content Marketing Manager
  • Digital Marketing Manager
  • E-commerce Manager
  • Manager of Market Research
  • Marketing Operations Manager
  • Product or Brand Manager

Fees and FEE-HELP

Estimated first-year tuition fee in 2026: $18,400 (domestic full-fee paying place).

All costs are calculated using current rates and are based on a study load of 48 credit points (normally four units) per year.

A student’s annual fee may vary in accordance with:

  • The number of units studied per term.
  • The choice of major or specialisation.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

You may also need to pay the student services and amenities fee.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.