RMIT University -
Graduate Certificate in Digital Marketing Leadership
- Delivery: Online
- Study Level: Postgraduate
- Duration: 8 Months
Gain skills to lead the way and transform the marketing function in your organisation.
Course Overview
If you’re a marketer, you’ll know that your work landscape is changing quickly. With a constant barrage of apps, technologies and tools, as well as changing consumer demands, it can be overwhelming to know how to implement a comprehensive marketing plan for the future.
Created in collaboration with industry partners and academics, RMIT Online’s Graduate Certificate in Digital Marketing Leadership is designed to prepare experienced marketers to lead digital transformation in marketing.
You will learn how to select marketing technology, connect data systems and implement strategic partnerships - all so you can drive greater value through customer-first marketing strategies.
Key Facts
July, 2025
August, 2025
October, 2025
What you will study
To complete the Graduate Certificate in Digital Marketing Leadership, students are required to fulfil these four core courses:
- Customer First Digital Marketing
- Consumer Analytics
- Marketing Technologies
- Leading Digital Transformation in Marketing
Entry requirements
Academic requirements
Prospective students will need to have:
- An Australian bachelor's degree or equivalent, or higher-level qualification, in any discipline from a recognised tertiary institution and two years of full-time experience working in a marketing role.*
- No qualification with five years of full-time experience working in a marketing role.
All applicants will be required to submit a curriculum vitae (CV).
*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
English language requirements
International students are required to provide current evidence of English language proficiency for admission to RMIT University. Contact the university for more information.
Recognition of Prior Learning
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application. Contact the university for more details.
Fees and FEE-HELP
Indicative tuition fee per course in 2025: $3,960 (domestic full-fee paying place)
Estimated tuition fee for four courses in 2025: $15,840 (domestic full-fee paying place)
The tuition fee per course is based on 12 credit points. The estimated program cost is the cost for the qualification, based on 2025 fees and the number of 12 credit point courses shown. The number of courses required to complete the program will change depending on eligibility and entry criteria and this will affect the total program cost.
A student’s annual fee may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee. Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.