RMIT University
Artificial Intelligence in Marketing
- Delivery: Online
- Study Level: Intermediate
- Duration: 6 weeks
- Course Type: Short Course
- Total Price: $1,600
Elevate your marketing skills with real-world AI martech and ethical strategies to keep pace with the rapidly evolving landscape.
Course overview
89% of companies are already experimenting with AI, with the biggest focus areas on personalisation, content creation and market segmentation (BCG,2023). Our AI in Marketing course focuses on practical applications, ethical considerations and strategic implementation of AI-driven initiatives in the rapidly evolving digital marketing technology landscape.
After completing an RMIT Future Skills course, you will earn an RMIT credential that can be validated, recognised and shared on social media platforms.
- Harness AI for marketing innovation: Learn how to leverage AI-driven tools and strategies to enhance personalisation, content creation and market segmentation, keeping pace with the evolving digital landscape.
- Develop strategic AI marketing skills: Gain practical experience crafting AI-enabled strategies, integrating AI across the customer journey, and ensuring responsible implementation aligned with organisational goals.
- Industry-connected flexible learning: Study 100% online with mentor support, access Microsoft Copilot for hands-on practice, and earn an RMIT credential to showcase your expertise.
Key facts
3rd November, 2025
What will you study
Module 1: The potential of martech and AI in Marketing
Module 2: Deconstructing the customer journey to map an approach for AI integration
Module 3: Developing a holistic integration plan
Module 4: Evaluative, adjusting and ensuring responsible AI practices
Module 5: Escalating AI use to generate growth and revenue
Module 6: What's next?
Who should attend
- Existing marketing professionals seeking the skills to stay ahead of a rapidly transforming landscape.
- Business owners, entrepreneurs and sales professionals are seeking to leverage AI to enhance their strategies, customer interactions and business growth.
What you will learn
By the end of this course, you'll be able to:
- Evaluate various AI technologies to determine their potential for strategic integration within marketing activities.
- Justify using a selected AI technology to improve specific marketing operations and outcomes.
- Design an initiative to implement AI technology within a marketing activity.
- Utilise appropriate strategies for responsible AI marketing practices.