RMIT University
Brand Experience
- Delivery: Online
- Duration: Six weeks
- Course Type: Short Course
- Total Price: $1,900
Differentiate your brand against the competition by creating and deploying a unique brand promise that is experienced at every customer touchpoint.
Course overview
Whether looking to expand an existing digital marketing skill set or adopt a brand-led business approach, students in the Brand Experience course will learn how to create a brand promise that aligns with customer experiences within their category. Students will also learn how to deliver that promise across every customer experience within a role or business, and how to consistently leverage a unique and central brand idea across various digital channels.
Key facts
14th September, 2026
2nd November, 2026
What you will study
Understanding the importance of brands
- Explore what makes up a brand, the benefits of a brand and why brands are still relevant in the digital age.
- Determine the qualities of a strong brand and how you build strong brands.
- Understand why being brand-led is important.
Milestone: Identify a brand to work on and what brand goals you want to achieve.
How you will learn
Create and deploy a brand promise that is reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring their own business, students will develop a brand strategy and learn how to effectively communicate it throughout the business to both internal and external customers through a digital-first approach.
What you will learn
By the end of this course, you’ll be able to:
- Critically analyse and apply industry principles and processes of brand strategy.
- Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low-fidelity brand assets.
- Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency.
- Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams.
Who should attend
This Brand Experience course is ideal for:
- Intermediate or specialist digital marketers looking to understand how to deploy a brand strategy through digital channels and fill a gap within their existing skill set to progress their careers.
- Founders, business owners and leaders looking to adopt a brand-led business approach and connect with their customers in a consistent and meaningful way.
Who You Will Learn From
Adam Ferrier
Subject Matter Expert
Adam Ferrier is one of Australia’s most respected and recognised brand strategists. Adam’s expertise comes from a combination of a passion for marketing science with a background in clinical psychology and over 15 years of working in brand strategy. Adam has helped drive the strategy for some of Australia’s largest and best-loved brands, including Jeep, Vodafone, Foxtel, ABC, Furphy, Coke, Vegemite, and Unilever. Adam wrote ‘The Advertising Effect: How to Change Behaviour’ (Oxford, 2014), and recently launched “Stop Listening to the Customer” (Wiley, 2020).
Peter Sloterdyk
Subject Matter Expert
Peter Sloterdyk is an experienced marketer and technology leader with a penchant for building teams and helping grow startups into their next phase of maturity. He recently joined furniture brand Koala as their first Global Chief Marketing & Technology Officer, with oversight of the marketing, data, analytics, insights and technology teams. At Koala, Peter is responsible for all facets of marketing, communications, technology and digital development, consumer insights, data and analytics. Prior to joining Koala, he led Original Series marketing for Netflix in a broad global and strategic role and has also worked for agencies such as Digitas, Deep Focus, and MXM (an Accenture company).