RMIT University
Marketing Analytics and Insights
- Delivery: Online
- Study Level: Intermediate
- Duration: 6 weeks
- Course Type: Short Course
- Total Price: From $1,900
Elevate your marketing career with hands-on experience in marketing analytics and use data to solve real-world business problems.
Course overview
At its core, marketing analytics is about measuring, analysing and optimising the performance of marketing channels to maximise a business’s return on investment (ROI). A marketer’s ability to produce and interpret data-driven insights is vital as businesses are increasingly leveraging data and technology to make informed decisions about their investments and strategies.
From analytics to action, learn how to make data meaningful within your role or business through the Marketing Analytics and Insights course. Gain hands-on, business-ready skills in Google Analytics, Tableau and Adobe Analytics. By the end of this course, you’ll produce a video presentation on a real-world problem and analyse a supplied data set to gain customer insights and recommend data-driven marketing tactics.
- Gain practical marketing analytics skills: Master tools like Google Analytics, Tableau and Adobe Analytics to measure, analyse and optimise marketing performance, driving data-driven decisions.
- Solve real-world business problems: Learn to create customer insights, implement personalisation strategies and optimise ROI using data to develop actionable marketing tactics.
- Industry-connected flexible learning: Study 100% online with expert mentor support, earning an RMIT credential to validate your skills and enhance your career in marketing analytics.
Key facts
What you will study
- Module 1: Making sense of Data and Insights.
- Module 2: Exploring the world of marketing data.
- Module 3: Using data to make decisions.
- Module 4: Targeting your customer.
- Module 5: Tools for acting.
- Module 6: What's next ?
Who should attend
- Marketing professionals looking to develop analytical skills to progress their careers.
- Early-intermediate level marketers from agencies or small-to-medium companies who either work autonomously or within a small team.
What you will learn
Throughout this course, you will learn:
- Use data to solve real-world problems by being able to identify and understand both data as a metric and data as a commodity.
- Create a comprehensive view of a customer using diverse data sources while adhering to relevant legislation, privacy, ethical and ownership issues.
- Use data visualisation to validate and assess marketing opportunities, highlighting correlation and causation in data insights.
- How to use data visualisations to validate and assess marketing opportunities, highlighting the correlation and causation in data insights.
- Examine, produce and communicate personalised marketing tactics to the broader business audience based on first, second and third-party data, highlighting how these three data points can be used to gain valuable customer insights.
Who You Will Learn From
Martin Carlill
Expert Industry Mentor
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
Jack Golding
Subject Matter Expert
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our industry experts on this course include people like Jack Golding.Jack Golding has worked in marketing analytics for 10 years in consulting, gaming, media and utilities. He was a previous organiser of Measurecamp Melbourne and has spoken at marketing analytics conferences worldwide. Jack's speciality is analytics implementations and has implemented Adobe and Google Analytics on some of Australia's most prominent websites.
Scott King
Subject Matter Expert
Our industry experts on this course include people like Scott King. Scott has over 20 years of commercial digital marketing experience providing marketing, design and development services to some of Asia Pacific's most innovative brands. He believes that strategic digital marketing should deliver beautiful and intelligent experiences to consumers that in return drive impactful and measured performance increases for businesses.
Learner Success Team
RMIT Online
Our learner success team are here to help you with 1:1 coaching, tips on how to successfully study online, and any questions or concerns you may have.
Industry Partnerships and Accreditations
