Swinburne University of Technology
Graduate Certificate of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Develop practical and analytical marketing skills across consumer behaviour, digital marketing, data analysis and creative problem-solving.
Course overview
The Graduate Certificate of Marketing is designed for graduates and professionals seeking to build contemporary marketing knowledge and develop skills that can be applied across a range of business settings. The course combines creative, analytical and strategic approaches to understanding markets, customers and marketing opportunities.
You will explore consumer behaviour, digital marketing, data-informed decision-making and approaches to opportunity discovery and design. Your studies also develop skills in market research, segmentation, targeting and positioning, strategic decision-making and creative problem-solving.
Delivered at Swinburne’s Hawthorn campus, the course comprises four compulsory units totalling 50 credit points and can be completed in six months full-time or equivalent part-time study. The Graduate Certificate also forms the first stage of the Master of Marketing, providing a pathway to further postgraduate marketing study.
Key facts
What will you study
To qualify for the award of Graduate Certificate of Marketing, students must complete 50 credit points comprising four core units of study.
- Opportunity Discovery, Creativity and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
Entry requirements
Applicants are required to have one of the following:
- A bachelor's degree (or higher award) in a related discipline from a recognised higher education institution or equivalent.
- A recognised bachelor's degree (or higher award) in any discipline, plus a minimum of two years of equivalent full-time relevant professional experience.
- A minimum of three years of equivalent full-time relevant professional experience.
Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants must submit a curriculum vitae (CV) with their application.
Documents substantiating relevant experience are required, clearly detailing roles and duration and evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.
English language requirements
All Swinburne students must be able to meet out our English language requirements. You’ll be able to provide evidence of your English language skill if you have:
- completed the Victorian Certificate of Education (VCE) or another type of secondary qualification taught in English
- completed some types of university or vocational education studies (tertiary studies) taught in English
- completed an English language test, such as TOEFL, IELTS, Pearson or C1
- completed an English language (ELICOS) course
- lived and worked in an English-speaking country for at least four years (domestic applicants only)
Recognition of Prior Learning
If you have gained extensive and relevant knowledge through formal training or acquired relevant skills through work or through life experience, you may be eligible for recognition of prior learning (RPL).
Contact the university or visit their website for more information.
Outcomes
Learning outcomes
At completion of the Graduate Certificate of Marketing, graduates will be able to:
- Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking.
- Apply problem-solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks.
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team and use the basic tools and practices of marketing within project work.
- Demonstrate integrity, ethical conduct, accountability and respect, as well as develop an awareness of professional practices and cultural norms in a global and sustainable context.
Career outcomes
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in today’s complex and changing business environment. The examples below demonstrate the types of roles graduates can attain.
- Managers or executives
- Career movers
- Brand managers
- Market researchers
- Digital marketers
Fees and FEE-HELP
Estimated yearly and total fee in 2026: $18,270 (domestic full-fee paying place)
The student tuition fees as published are subject to change based on individual circumstances at the time of enrolment. These fees apply to units studied in 2026 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Student fees may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.