Swinburne University of Technology
Graduate Certificate of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Develop the technical, practical and analytical skills to succeed in marketing while working with real clients.
Course overview
The Graduate Certificate of Marketing includes foundation units across design thinking, data analysis, consumer behaviour and digital marketing. Upon graduation, you can seek work in the industry or pursue a master's degree. This course offers an industry co-creation process from development to delivery. The university embeds experiential learning, real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.
The Graduate Certificate of Marketing provides an avenue for graduates to gain specialist theoretical and practical knowledge in marketing, the major driver of revenue and profits for most organisations. The key vocational outcomes will lead to better job performance, together with potential new career opportunities in the marketing discipline.
Graduates have the skills and knowledge to perform roles in digital marketing, advertising, branding, consultancy, market research, corporate communications and customer experience.
Key facts
What will you study
To qualify for the award of Graduate Certificate of Marketing, students must complete 50 credit points comprising four core units of study.
- Opportunity Discovery, Creativity and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
Entry requirements
Applicants are required to have one of the following:
- A bachelor's degree (or higher award) in a related discipline from a recognised higher education institution or equivalent.
- A recognised bachelor's degree (or higher award) in any discipline, plus a minimum of two years of equivalent full-time relevant professional experience.
- A minimum of three years of equivalent full-time relevant professional experience.
Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants must submit a curriculum vitae (CV) with their application.
Documents substantiating relevant experience are required, clearly detailing roles and duration and evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.
English language requirements
All Swinburne students must be able to meet the English language requirements. You’ll be able to provide evidence of your English language skills if you have one of the following:
- Completed the Victorian Certificate of Education (VCE) or another type of secondary qualification taught in English.
- Completed some types of university or vocational education studies (tertiary studies).
- Completed English language tests, such as TOEFL, IELTS, Pearson or C1.
- Completed an English language (ELICOS) course.
- Lived and worked in an English-speaking country for at least four years (domestic applicants only).
These requirements vary for prospective undergraduate and postgraduate students, depending on your chosen course.
Recognition of Prior Learning
If you have gained extensive and relevant knowledge through formal training or acquired relevant skills through work or through life experience, you may be eligible for recognition of prior learning (RPL).
Contact the university or visit their website for more information.
Outcomes
Learning outcomes
- Apply coherent and developed knowledge of marketing concepts in diverse contexts and applications using critical thinking.
- Apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks.
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team and use the basic tools and practices of marketing within project work.
- Demonstrate integrity, ethical conduct, accountability and respect, as well as develop an awareness of professional practices and cultural norms in a global and sustainable context.
Career outcomes
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in a today’s complex and changing business environment. The examples below demonstrate the types of roles graduates can attain.
- Managers or executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Fees and FEE-HELP
Estimated yearly and total fee in 2025: $17,560 (domestic full-fee paying place)
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply to units studied in 2025 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
A student’s fee may vary depending on:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.