University of Sydney
Brand Leadership Sprint
- Delivery: Online
- Study Level: Intermediate
- Duration: 1 week
- Course Type: Short Course
- Total Price: $895
Understand the history and essence of branding, the impact and power of brand identity and the importance of building trust. Use storytelling to position yourself as a brand leader.
Course overview
Rigorous. Practical. So good.
In our digital world, where consumers face an overwhelming number of decisions, leaders must understand how a brand is one of the most valuable assets for their organisation.
This course will allow you to master the power of brand identity, the importance of trust, and using storytelling to position yourself as a brand leader.
- Learn from leading thinkers and industry experts at the University of Sydney and Interbrand.
- Understand the fundamentals of building a memorable and trustworthy brand.
- Receive a University of Sydney digital badge, your personal brand leadership credential.
Key facts
What you will study
- Understand brand impact
- Learn about brand value
- Tell a good brand story
- Develop a brand strategy
What you will learn
- Understand the makeup of brands and their impact on organisations.
- Describe the importance of brand value and trust for an organisation.
- Identify the features of good brand storytelling, including brand archetypes.
- Apply key elements of brand strategy related to positioning and consistency.
Who should attend
This course is suitable for senior executives, leaders and managers looking to increase their knowledge of brand strategy and value.
How will you learn
Each module will include approximately 30-40 minutes of essential video content, along with additional content (such as readings, podcasts, and extra videos) for those who wish to explore the topic further. Workbook activities are comprised of reflective questions that will help you consolidate your learning from the videos and apply this learning to organisations you are familiar with. They should require no more than an hour’s thinking. Workbooks are not assessed. They’re designed to present you with thought-provoking questions to consider.
Live sessions will run for approximately 90 minutes, with additional networking and question time available afterwards if you choose to stay.
Additional activities, such as reading, conversations and bonus content, will allow you to dive deeper into the topic. You’ll have access to the modules after the sprint is complete, so you can always return to the extension activities later.
The final project requires participants to reflect on concepts and skills learned throughout the sprint, considering how they might be applied to real-world situations.
Participants are encouraged to think about their project in relation to their own organisation or experience, but this is not mandatory.
Who You Will Learn From
Industry Partnerships and Accreditations
