University of Canberra
Master of Marketing Management
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Gain the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.
Course overview
Cultivate collaboration, innovation and critical thinking with UC’s Master of Marketing Management.
Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.
Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, the Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.
Study a Master of Marketing Management at UC and you will:
- Develop the ability to create effective marketing strategies that align with organisational goals.
- Gain insights into consumer motivations, preferences and decision-making processes.
- Explore social media marketing, search engine optimisation (seo) and content marketing, as well as virtual reality platforms that are used in digital marketing.
- Evaluate the economic and policy environment of australian and international markets and how they affect business management.
- Use creativity, critical thinking, analysis and research skills to provide practical solutions to marketing problems.
- Increase your understanding of global markets, cross-cultural considerations and strategies for expanding into international markets.
Key facts
What you will study
To earn the Master of Marketing Management, students must complete 48 credit points. Each unit is valued at three credit points.
Students must pass 39 credit points as follows:
- Economics for Managers
- International Marketing
- Marketing
- Human Behaviour in Organisations
- Research Methods
- Institutions of Law and Government
- Business and Management in Context
- Entrepreneurship
- Negotiation and Sales Management
- Business Decision Making
- Consumer and Buyer Behaviour
- Strategic Marketing Management
- Digital Marketing
Entry requirements
Applicants must have an undergraduate degree or equivalent as approved by the university.
English language requirements
An IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Recognition of Prior Learning
If you have previous studies or professional work experience that is relevant to your intended field of study at UC, you can gain credit towards your degree. This reduces the number of units you must take to complete your course, meaning you could finish your studies sooner and save money too.
For more information, please get in touch with the university or visit its website.
Outcomes
Learning outcomes
- Analyse and apply a range of contemporary entrepreneurial and enterprise skills and approaches to business innovation and organisational change.
- Apply concepts, theories and experience to business problems and propose sustainable solutions demonstrating initiative, creativity and social responsibility.
- Synthesise contemporary theory and practice relating to the external context in which organisations operate.
- Analyse information and be able to critique and effectively communicate in a business and management context.
- Critically evaluate a range of core and contemporary concepts and theories of organisations and their management.
Career outcomes
A Master of Marketing Management degree opens doors to a wide range of career opportunities and exciting roles across industries and sectors, including:
- Marketing manager
- Marketing consultant
- Digital marketing specialist
- Marketing communications manager
- Marketing director
- Market research analyst
- Product manager
- PR manager
- Social media manager
- Advertising manager
- Entrepreneur/startup founder
Fees and CSP
Average full-course fee in 2026: From $31,238 (Commonwealth Supported Place)
The average full-course fee is calculated based on a full-time study load of 48 credit points (16 units).
Student fees may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
Commonwealth Supported Places
The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.
If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.
Limited CSP spaces are offered to students enrolled in selected postgraduate courses.
Your student contribution amount is:
- Calculated per the unit you're enrolled in.
- Dependent on the study areas they relate to.
- Reviewed and adjusted each year.
HECS-HELP loans are available to CSP students to pay the student contribution amount.