University of Canberra
Master of Marketing Management
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Gain the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.
Course overview
Cultivate collaboration, innovation and critical thinking with UC’s Master of Marketing Management.
Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.
Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, the Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.
Key facts
27th July, 2026
What you will study
To complete the Master of Marketing Management, you must complete 48 credit points (CP) from the following units. Each unit is valued at three CP.
Complete the following:
- Economics for Managers
- International Marketing
- Marketing
- Human Behaviour in Organisations
- Research Methods
- Institutions of Law and Government
- Business and Management in Context
- Entrepreneurship
- Negotiation and Sales Management
- Business Decision Making
- Consumer and Buyer Behaviour
- Strategic Marketing Management
- Digital Marketing
Entry requirements
Academic requirements
Applicants must have an undergraduate degree or equivalent as approved by the university.
English language requirements
Applicants must have an IELTS Academic score of 6.5 overall, with no band score below 6.0 (or equivalent).
Outcomes
Career outcomes
A Master of Marketing Management degree opens doors to a wide range of career opportunities and exciting roles across industries and sectors, including:
- Marketing manager
- Marketing consultant
- Digital marketing specialist
- Marketing communications manager
- Marketing director
- Market research analyst
- Product manager
- PR manager
- Social media manager
- Advertising manager
- Entrepreneur/Startup founder
Learning outcomes
- Apply concepts, theories and experience to business problems and propose sustainable solutions demonstrating initiative, creativity and social responsibility.
- Analyse and apply a range of contemporary entrepreneurial and enterprise skills and approaches to business innovation and organisational change.
- Critically evaluate a range of core and contemporary concepts and theories of organisations and their management.
- Synthesise contemporary theory and practice relating to the external context in which organisations operate.
- Analyse information and be able to critique and effectively communicate in a business and management context.
Fees and FEE-HELP
Indicative full course fee (2025): $61,800 (domestic full-fee paying place)
Indicative annual fee (2025): $30,900 (domestic full-fee paying place)
The fees shown are the annual fee rates for the course. The annual rate is the fee that applies to standard full-time enrolment, which is 24 CP.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.