University of South Australia -
International Master of Business Administration (Marketing)
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
You will learn about business strategy, international trade, marketing across borders and global human resource management.
Course Overview
Courses in the International Master of Business Administration (Marketing) are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges.
You’ll gain real-world insights, through UniSA’s global business focus, executive knowledge and networks. Graduate with the knowledge, skills and experience to succeed in your future career — no matter where in the world you choose to work.
Key Facts
What you will study
This two-year program comprises 16 courses including four electives and an industry placement/project. You will start with seven core courses common to all specialisations in the IMBA.
Complete the following core courses:
Business core courses
- Marketing Management
- Accounting for Management M
- Economic Principles for Business
- Global Business Environment
Program core courses
- Fundamentals of Data Analytics for Business
- Managing the Global Workforce
- People, Leadership and Performance
Entry requirements
Applicants are required to have one of the following:
- A completed bachelor's degree from a recognised higher education institution or equivalent.
- A completed graduate diploma from a recognised higher education institution.
- A completed graduate certificate from a recognised higher education institution.
Applicants who have one of the following are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in one and a half years of full-time study or equivalent part-time study:
- A completed bachelor's degree in a business discipline.
- A completed bachelor's degree which includes a major in business, commerce, marketing or management.
- A completed graduate certificate in a business discipline.
Recognition of Prior Learning
Credit transfer (study credit) is the formal recognition of your prior learning and previous work/life experience. It can be granted for specific courses (subjects) or for a block of courses where your previous qualification or experience has equivalent learning.
So, what counts as prior learning? It can be from one of the following providers:
- Recognised higher education provider.
- TAFE or other recognised VET provider.
- Professional body, enterprise, private educational institution, or other similar body.
- Work experience.
Contact the university for more information.
Outcomes
Career outcomes
With an International Master of Business Administration (Marketing), your expertise will be recognised internationally, expanding your marketing career opportunities across the globe. You could consider marketing and communications management roles, particularly within multinational organisations. Other career progression opportunities may be available to you including:
- Marketing manager
- Visual communications manager
- Brand manager
Fees and FEE-HELP
Annual fee in 2025: $34,200 (domestic full-fee paying place)
The fee is based on 1.0 EFTSL (Equivalent Full-Time Study Load).
Student fees may vary in accordance with:
- The number of courses studied per year.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.