Master of Business Administration (Marketing)

What you will study

This MBA degree comprises eight compulsory core courses, three electives and a final capstone experience.

Entry requirements

Applicants seeking admission to the program will normally have one of the following:

• A minimum of three years of full-time management experience and a recognised university bachelor's degree or equivalent professional qualifications.
• A Graduate Certificate or Graduate Diploma in Business Administration from the University of South Australia with an average of at least pass Level 1 (55 per cent) across four (or more) courses, or an equivalent qualification from the University of South Australia or from another recognised university.

The Program Director may, under exceptional circumstances, accept candidates with substantial and proven managerial and/or entrepreneurial experience who have demonstrated the potential to meet the learning requirements of the MBA.

All applicants are also required to submit a detailed curriculum vitae or equivalent with at least one referee who can validate work experience.

Recognition of Prior Learning

Credit transfer and exemption may be offered through recognition of prior learning for up to one third of your program to eligible applicants, at the discretion of the Program Director. If you have completed appropriate postgraduate management courses at recognised institutions, you may apply for a credit transfer. Graduates of the following courses are recognised as eligible to receive credit towards the MBA program:

• UniSA Leadership and Management Essentials Program – two elective course credits.
• Australian Institute of Company Directors (AICD) Company Directors Course - one elective course credit.
• Leaders Institute of South Australia Governors Leadership Foundation Program - one elective and one course credit.
• Australian Centre for Business Growth (AUCBG) nine-month Business Growth Programs - one elective and one core course credit.
• CPA Australia CPA program - one elective and two core course credits.
• Graduate Diploma of Legal Practice - one elective and one course credit.

Recognition of Prior Learning

Credit transfer (study credit) is the formal recognition of your prior learning and previous work/life experience. It can be granted for specific courses (subjects) or for a block of courses where your previous qualification or experience has equivalent learning.

So, what counts as prior learning? It can be from one of the following providers:

• Recognised higher education provider.
• TAFE or other recognised VET provider.
• Professional body, enterprise, private educational institution, or other similar body.
• Work experience.

Contact the university for more information.

Outcomes

Learning outcomes

By collaborating with the Institute's experts in marketing science, you will benefit from an evidence-based approach to marketing and gain access to the latest in practical industry-informed research. You will gain advanced marketing knowledge across a range of areas, including:

• Advanced marketing analytics
• Advertising theory and practice
• Brand management
• Buyer behaviour insights
• Marketing strategy and planning

Fees and FEE-HELP

Annual fee in 2025: $41,900 (domestic full-fee paying place)

The fee is based on 1.0 EFTSL (Equivalent Full-Time Study Load).

Student fees may vary in accordance with:

• The number of courses studied per year.
• The choice of major or specialisation.
• Choice of courses.
• Credit from previous study or work experience.
• Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.