University of New South Wales
Master of Analytics (Marketing Analytics)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Transform data into customer and market insights that strengthen marketing decisions, uncover opportunities and support more effective engagement across digital and customer environments.
Course overview
Where analytics meets customer and market decision-making, UNSW's Master of Analytics (Marketing Analytics) develops the expertise to turn complex data into insights that inform marketing strategy and customer engagement. You'll combine broad analytical capability with specialist knowledge of how data can reveal customer behaviour, market patterns and opportunities for action.
Through data analysis, predictive modelling and advanced analytical techniques, you'll learn to interpret complex information, identify meaningful patterns and communicate findings clearly. Specialist study in marketing, customer and digital analytics strengthens your ability to understand customer behaviour and use evidence to inform marketing decisions and improve performance across contemporary channels and environments.
Studied 100% online, the program combines a broad analytics core with focused study in foundations of marketing analytics, social media and digital analytics, and customer analytics. An applied capstone brings these perspectives together, helping you translate analytical methods into solutions for real-world organisational challenges.
"I never thought I could study again after a long gap and with kids. But the excellent program design, resources, halo from peers and academic staff and flexible, easy to understand study materials has enabled me to finish my masters. I learned many new skills, like programming (Python, R, Tableau), without having a single idea about it before in a very easy and effective way. The discussion forum was an interesting way for remote students to be attached to peers and exchange ideas. The program has added great value to my skills and profile, and opened the door to many opportunities I can choose from."
Farah Tilat, Master of Analytics Graduate
Key facts
19th October, 2026
11th January, 2027
8th March, 2027
3rd May, 2027
28th June, 2027
23rd August, 2027
18th October, 2027
What you will study
To earn the Master of Analytics (Marketing Analytics), you must successfully complete eight core courses and four specialisation courses.
Core units
- Introductory Data Analysis
- Analytics and Business
- Managing People, Analytics and Change
- Data and Ethics
- Data Visualisation and Communication*
- Predictive Analytics*
- Database Management
- Principles of Programming
Marketing Analytics specialisation units
- Foundations of Marketing Analytics*
- Social Media and Digital Analytics
- Managing Customer Analytics*
- Analytics Capstone^
*This course has a prerequisite: Introductory Data Analysis.
^Students must complete six courses, as a prerequisite.
Entry requirements
Academic requirements
To be eligible for the Master of Analytics, applicants must have the following:
- A recognised bachelor's degree (or equivalent qualification) with a credit average of 65 per cent or higher as per the UNSW Admissions entry calculator.
Entry via nested qualification
Entry via nested qualification Articulation pathways exist from the Graduate Certificate and Graduate Diploma program if the student completes this program with a minimum WAM of 65.
English language requirements
You may need to provide evidence of your English language proficiency to study at UNSW, depending on your educational background and citizenship. UNSW requires a minimum level of English language competency for enrolment. English language skills are essential for webinar comprehension and the completion of coursework, assignments and examinations.
If English is not your first language, you will need to provide proof of your English proficiency before you will be given an offer to study at UNSW. You can do this by providing evidence that you meet one or more of the following criteria:
- English language tests and university English courses.
- Prior study in the medium of English.
- Other qualifications.
- English waivers.
Contact the university or visit its website for more information.
Recognition of Prior Learning
Students may be eligible for Recognition of Prior Learning for relevant previous study completed within the past 10 years. Students with similar undergraduate study may receive up to four courses of advanced standing, while those with relevant postgraduate study in addition to undergraduate study may receive up to six courses, subject to assessment by UNSW. Contact the university for more information.
Outcomes
Career outcomes
Potential roles:
- Analytics Manager
- Business Intelligence Analyst
- Project Manager
- Market Researcher
- Communication Manager
- Quantitative Analyst
- Marketing Consultant
- Marketing Manager
- Social Media and Digital Marketing Analyst
- Business Analyst
Fees and FEE-HELP
Indicative total fee in 2026: $62,500 (Full-fee paying place)
Indicative annual fees are based on your first year of study.
A student’s annual fee may vary by:
- The number of units studied.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.