University of Southern Queensland
Graduate Certificate of Business (Digital Marketing)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Gain the digital skills you need to analyse, interpret, and present data in an online course environment, empowering you to influence marketing strategies and campaigns from anywhere, at any time.
Course overview
- Inform marketing strategies and tactics by learning how to use digital skills to analyse, interpret and present data.
- Understand the data that drives customer behaviour and learn how to implement data‑driven decisions that create real business impact. Build the skills, insights and experience needed to succeed in this rapidly growing field.
- Be ready to meet industry needs—as major brands place increasing focus on customer data, the demand for marketers skilled in making strategic, data‑driven decisions continues to grow.
- Explore topics such as consumer behaviour, marketing strategy development, marketing analytics and marketing tools and technologies.
This postgraduate qualification is designed to help students advance in their workplaces and can be a stepping stone if they want to go on to study degrees such as the Master of Business and the Master of Information Systems.
CSP Subsidised Fees Available
This program has a limited quota of Commonwealth Supported Places (CSP). The indicative CSP price is calculated based on first year fees for EFT. The actual fee may vary if there are choices in electives or majors.
Key facts
14th September, 2026
What you will study
To complete this degree students must fulfil four units.
- Consumer Behaviour
- Digital Marketing Analytics
- Marketing Tools and Technologies
- Marketing Strategy
Entry requirements
To be considered for admission into this course, you will need to have one of the following qualifications:
- Completion of an Australian university bachelor's degree in any area, or equivalent.
- A minimum of five years of professional work experience, or equivalent.
English language requirements
You'll need to meet the applicable English language requirements, and this degree requires:
- IELTS (Academic) - Minimum overall score of 6.5 and a minimum score of 6.0 in each of the four components - listening, reading, writing and speaking.
Alternative English language proficiency tests may also be accepted.
Recognition of Prior Learning
You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program. Contact the university for more information.
Outcomes
Learning outcomes
Upon completion of this program, graduates will be able to:
- Evaluate available digital technologies and automation relevant to the domain of specialist expertise.
- Communicate knowledge to audiences to build professional credibility.
- Design solutions to dynamic issues by applying established theories in an area of expertise.
- Interpret informational inputs to ensure that the interests of others (including organisational, cultural/ societal and environmental) are considered.
- Cultivate a professional identity and career trajectory by exhibiting the human capabilities and knowledge demanded by modern organisations.
Career outcomes
With employment opportunities in both government and private sectors, organisations need marketing graduates with skills in digital analytics and product/brand promotion through digital channels.
Job roles that digital marketing graduates can pursue include:
- SEO Specialist
- Digital Marketing Analyst
- Email Marketing Specialist
- Content Marketing Coordinator Or Manager
- Influencer Marketing Manager
- Social Media Manager
- UX/UI Designer
Fees and CSP
Indicative annual fee in 2026: $8,696 (Commonwealth Supported Place)
All costs are calculated using current rates and are based on a study load of four units (normally four courses) per semester or year.
Student annual fees may vary in accordance with:
- The number of courses studied per term.
- The choice of major or specialisation.
- Choice of courses.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
Commonwealth Supported Places
The Australian Government allocates a certain number of CSPs to the universities each year, which are then distributed to students based on merit.
If you're a Commonwealth Supported Student (CSS), you'll only need to pay a portion of your tuition fees. This is known as the student contribution amount – the balance once the government subsidy is applied. This means your costs are much lower.
Limited CSP spaces are offered to students enrolled in selected postgraduate programs.
Your student contribution amount is:
- Calculated per the course you're enrolled in.
- Dependent on the study areas they relate to.
- Reviewed and adjusted each year.
HECS-HELP loans are available to CSP students to pay the student contribution amount.