Master of Business (Digital Marketing)

What you will study

The Master of Business is comprised of 16 units. All students must complete:

• Four core courses
• Four foundation courses
• Eight discipline study units in a specialisation

Entry requirements

To be considered for admission into this course, you will need to have one of the following qualifications:

• Completion of an approved bachelor's degree in the area of business, or equivalent.
• Equivalent minimum of three years of professional work experience (at Skill level 1 -3).

English language requirements

You are required to meet the applicable English language requirements and this degree requires a minimum of IELTS 6.5 with a minimum 6.0 in each subscore. UniSQ also accepts other English language proficiency tests.

If you don't meet the English language requirements, you can apply to study the English for Academic Purposes EAP3 pathway program through the Union Institute of Language (UIL).

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program. Contact the university for more information.

Outcomes

Career outcomes

Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.

Learning outcomes

Upon completion of this program, graduates will be able to:

• Influence organisational adaptability by researching and designing solutions to dynamic issues and changing landscapes by applying a synthesis of established theories and complex specialist knowledge in collaborative teams.
• Master complex informational inputs from a variety of sources and stakeholders to ensure that the interests of others (including organisational, cultural/societal and environmental) and professional responsibilities are considered and addressed.
• Leverage and integrate the availability of digital technologies and automation relevant in the domain of specialist expertise to drive current and future business performance.
• Communicate specialist knowledge and expert judgements to both specialist and non-specialist audiences to build professional credibility and influence.
• Exercise a growth mindset using independent critical and reflective thinking and self-directed learning to operate as an adaptive and ethical professional.
• Cultivate a professional identity and career trajectory by exhibiting the human capabilities, research skills and knowledge demanded by modern organisations.