Graduate Diploma in Marketing

What you will study

The course comprises 48 credit points and consists of a combination of seven core subjects (42 credit points) and one elective (six credit points). Each subject is valued at six credit points.

Core subjects

• Marketing Management
• Customer Experience and Behaviour
• Data-Driven Insights
• Marketing Communications
• Marketing for Social Good
• Brand Management
• Marketing Strategy and Leadership

Electives

Select one subject (six credit points) from the following:

• Customer Centric Services Marketing
• Digital Marketing and Emerging Technologies
• International and Cross-Cultural Marketing
• Customer Analytics
• Pricing and Revenue Management
• Omnichannel Marketing
• Innovation and Creativity in Marketing
• Applied Research and Insights

Entry requirements

Applicants must have the following:

• Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included).

Applicants who do not meet the criteria above should consider applying for the Graduate Certificate in Marketing.

English language requirements

The English proficiency requirement for international students or local applicants with international qualifications is:

• IELTS Academic: 6.5 overall with a writing score of 6.0.
• TOEFL iBT: 79-93 overall with a writing score of 21.
• AE5: Pass.
• PTE: 58-64 with a writing score of 50.
• C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Recognition of Prior Learning

Students may be granted a maximum of four subject exemptions, of which two core subjects can be approved from prior undergraduate study. Contact the university for more information.

Outcomes

Career outcomes

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Learning outcomes

• Implement critical, analytical and innovative problem-solving skills to plan solutions to contemporary marketing issues.
• Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
• Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
• Apply principles of cultural diversity and social justice to produce responsible marketing decisions.
• Integrate advanced professional and technical skills within marketing practice.
• Critically evaluate ethical data sourcing, interpretation and sovereignty and apply appropriate engagement practices when working with and for Indigenous people.