University of Technology Sydney
Graduate Diploma in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Diploma
Develop advanced management knowledge across organisational leadership, creative problem-solving, workplace diversity and sustainability while strengthening your decision-making and professional management capabilities.
Course overview
Develop your knowledge of organisational leadership and contemporary management with the Graduate Diploma in Management at the University of Technology Sydney. Designed for graduates and professionals seeking to deepen their understanding of complex management environments, this postgraduate qualification examines the challenges of leading people, responding to organisational uncertainty and making informed management decisions. The course builds on foundational management knowledge through a structured exploration of leadership, accountability and organisational responsibilities.
Explore organisational change, creative problem-solving, workplace diversity and multicultural management alongside sustainability and social responsibility. You'll examine approaches to managing staff and volunteers, developing leadership judgement and responding to organisational challenges. Through lectures, case studies and group discussions, the course connects management principles with contemporary organisational issues, encouraging critical thinking, collaboration and ethical decision-making across diverse professional environments.
The 48-credit-point qualification comprises eight compulsory subjects covering key areas of general management, with no elective requirements. Delivered at UTS's City campus, the course can be completed in one year of full-time study or two years part time. Graduates may pursue management-related opportunities across industry or government, or continue their postgraduate education through the Master of Management, subject to the relevant admission and progression requirements.
Key facts
26th July, 2027
What you will study
The course requires completion of 48 credit points, comprising seven compulsory subjects (42 credit points) and one elective (6 credit points). Each subject is valued at six credit points.
Core subjects
Complete all seven compulsory subjects:
- Marketing Management
- Customer Experience and Behaviour
- Data-Driven Insights
- Marketing Communications
- Marketing for Social Good
- Brand Management
- Marketing Strategy and Leadership
Electives
Select one subject (six credit points) from the approved marketing electives, subject to prerequisites and subject availability. All electives are available on the UTS page.
Entry requirements
To be eligible for admission to the Graduate Diploma in Marketing, applicants must meet the following requirement:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded passes not included).
Applicants who do not meet this requirement may consider the Graduate Certificate in Marketing, subject to its admission requirements.
Supporting documentation
Applicants may need to provide:
- Academic transcripts and evidence of completed qualifications.
- Evidence of overseas qualifications and English-language proficiency, where applicable.
- Any additional documentation requested by UTS during the application assessment.
English language requirements
The English proficiency requirements for international students or domestic applicants with international qualifications are:
- IELTS Academic: Overall score of 6.5, with a minimum writing score of 6.0.
- TOEFL iBT (0–120 scale): Overall score of 79, with a minimum writing score of 21.
- TOEFL iBT (1–6 scale): Overall score of 4, with a minimum writing score of 4.5.
- UTS College Academic English Level 5 (AE5): Pass.
- Pearson PTE Academic: Overall score of 58, with a minimum writing score of 50.
- Cambridge C1 Advanced or C2 Proficiency: Overall score of 176, with a minimum writing score of 169.
Eligibility for admission does not guarantee an offer of a place.
Recognition of prior learning
Students may be eligible for recognition of prior learning based on relevant previous undergraduate or postgraduate studies, subject to UTS assessment and approval.
Subject exemptions
Students may be granted a maximum of four subject exemptions in the Graduate Diploma in Marketing.
- Up to four subject exemptions may be approved, equivalent to 24 credit points where each subject is worth six credit points.
- Up to two compulsory subjects may be approved for exemption based on relevant previous undergraduate study.
- Recognition of prior learning based on previous postgraduate study may also be considered, subject to the overall course exemption limit.
- Previous studies must meet the relevant UTS requirements and be assessed as equivalent to the appropriate subjects.
Time limits and applications
Previous studies must generally have been completed within ten years of the student's first session, subject to applicable exceptions.
Domestic applicants should submit their recognition of prior learning application after receiving an admission offer and before formal enrolment. Recognition of prior learning must be finalised before the end of the first session.
Articulation and further study
The Graduate Diploma in Marketing forms part of an articulated postgraduate program comprising:
- Graduate Certificate in Marketing.
- Graduate Diploma in Marketing.
- Master of Marketing.
Students who have completed relevant subjects within the articulated program may be eligible for recognition of prior learning, subject to university assessment.
Further information
Applications for recognition of prior learning are assessed individually. Approval is not guaranteed. Contact UTS for further information about eligibility, documentation, application requirements and subject exemptions.
Outcomes
Career outcomes
Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.
Learning outcomes
- Implement critical, analytical and innovative problem-solving skills to plan solutions to contemporary marketing issues.
- Clearly communicate marketing concepts, decisions and strategies in a form appropriate to the audience.
- Collaborate with colleagues and stakeholders to achieve desired marketing and business outcomes.
- Apply principles of cultural diversity and social justice to produce responsible marketing decisions.
- Integrate advanced professional and technical skills within marketing practice.
- Critically evaluate ethical data sourcing, interpretation and sovereignty and apply appropriate engagement practices when working with and for Indigenous people.
Fees and FEE-HELP
Domestic full-fee paying prices
- Indicative tuition fee per 6-credit-point subject in 2027: $5,310
- Indicative annual tuition fee (48 credit points) in 2027: $42,480
- Indicative total course fee in 2027: $42,480
Eligible domestic students may access FEE-HELP to defer all or part of their tuition fees.
The Student Services and Amenities Fee (SSAF) may apply and is not included in the indicative tuition fees.
Tuition fees are subject to annual review and may change.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.