University of Technology Sydney
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 Months
- Course Type: Master's
Develop advanced knowledge of marketing management, brand strategy, customer behaviour and digital marketing while strengthening your analytical, creative and strategic marketing capabilities.
Course overview
Develop advanced marketing knowledge with the Master of Marketing at the University of Technology Sydney (UTS). Designed for graduates and professionals seeking to specialise in contemporary marketing, this postgraduate qualification explores the relationship between consumer behaviour, brand management, marketing strategy and business decision-making. The course examines how organisations understand their customers, respond to market developments and develop marketing activities informed by research and analysis.
Explore marketing management, customer experience, data-driven insights and marketing communications alongside brand strategy and marketing for social good. You'll examine how organisations use customer information, digital technologies and marketing research to inform decisions and communicate with different audiences. Through applied learning and a marketing consultancy project, you'll develop analytical, creative and professional capabilities relevant to contemporary marketing practice.
The 72-credit-point qualification comprises eight compulsory subjects and four approved marketing options, providing opportunities to explore additional areas of marketing. Delivered at UTS's City campus, the course can be completed in one-and-a-half years full time or three years part time, with accelerated study opportunities subject to subject availability. Graduates may pursue roles in marketing management, brand strategy, market research and digital marketing across different organisations and industries.
Key facts
26th July, 2027
What you will study
The course requires completion of 72 credit points, comprising eight compulsory subjects (48 credit points) and four options (24 credit points). Each subject is valued at six credit points.
Core subjects
Complete all eight compulsory subjects:
- Marketing Management
- Customer Experience and Behaviour
- Data-Driven Insights
- Marketing Communications
- Marketing for Social Good
- Brand Management
- Marketing Strategy and Leadership
- Business Project: Marketing (Capstone)
Options
Select 24 credit points from approved marketing options.
Areas of study include:
- Customer Analytics
- Customer Centric Services Marketing
- Digital Marketing and Emerging Technologies
- International and Cross-Cultural Marketing
- Omnichannel Marketing
- Pricing and Revenue Management
- Applied Research and Insights
- Innovation and Creativity in Marketing
Capstone
Business Project: Marketing is a compulsory six-credit-point subject involving an applied marketing consultancy project.
Entry requirements
To be eligible for admission to the Master of Marketing, applicants must meet the following requirement:
- Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded passes not included).
Applicants who do not meet this requirement may consider the Graduate Certificate in Marketing, subject to its admission requirements.
Supporting documentation
Applicants may need to provide:
- Academic transcripts and evidence of completed qualifications.
- Evidence of English-language proficiency, where applicable.
- Additional documentation requested during the application assessment.
English language requirements
- IELTS Academic: Overall score of 6.5, with a minimum writing score of 6.0.
- TOEFL iBT (0–120 scale): Overall score of 79, with a minimum writing score of 21.
- TOEFL iBT (1–6 scale): Overall score of 4, with a minimum writing score of 4.5.
- UTS College Academic English Level 5 (AE5): Pass.
- Pearson PTE Academic: Overall score of 58, with a minimum writing score of 50.
- Cambridge C1 Advanced or C2 Proficiency: Overall score of 176, with a minimum writing score of 169.
Eligibility for admission does not guarantee an offer of a place.
Recognition of prior learning
Students may be eligible for recognition of prior learning based on relevant previous undergraduate or postgraduate studies, subject to UTS assessment and approval.
Subject exemptions
- A maximum of six subject exemptions may be granted, equivalent to 36 credit points.
- Up to two compulsory subjects may be approved for exemption based on relevant previous undergraduate study.
- Previous postgraduate studies may also be considered, subject to the overall exemption limit and applicable requirements.
Articulation and further study
The Master of Marketing forms part of an articulated postgraduate pathway involving:
- Graduate Certificate in Marketing
- Graduate Diploma in Marketing
- Master of Marketing
Applications for recognition of prior learning are assessed individually. Approval is not guaranteed.
Outcomes
Learning outcomes
Graduates of the Master of Marketing will develop the ability to:
- Apply critical thinking, analytical skills and creative problem-solving to contemporary marketing challenges.
- Communicate complex marketing concepts, decisions and strategies effectively to diverse audiences.
- Collaborate with colleagues and stakeholders to achieve marketing and business objectives.
- Apply ethical, cultural and social responsibility principles to marketing decisions.
- Integrate advanced professional and technical knowledge into marketing practice.
- Critically evaluate data sourcing, intellectual property and Indigenous Australian perspectives in relevant marketing contexts.
Career outcomes
Career pathways may include:
- Marketing Manager
- Product Marketing Specialist
- Market Researcher
- Social Media Manager
- Marketing Consultant
- Digital Analyst
- Public Relations Manager
- International Marketing Manager
- Marketing Director
Career opportunities depend on previous qualifications, professional experience and employer requirements.
Fees and FEE-HELP
Domestic full-fee paying prices
- Indicative tuition fee per 6-credit-point subject in 2027: $5,310
- Indicative annual tuition fee (48 credit points) in 2027: $42,480
- Indicative total course fee in 2027: $64,570
Eligible domestic students may access FEE-HELP to defer all or part of their tuition fees.
The Student Services and Amenities Fee (SSAF) may apply and is not included in the indicative tuition fees.
Tuition fees are subject to annual review and may change.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.