Master of Marketing

What you will study

The course totals 72 credit points and consists of a combination of eight core subjects (48 credit points) and four electives (24 credit points).

Core subjects (48 credit points)

Complete all of the following subjects:

• Marketing Management
• Customer Experience and Behaviour
• Data-Driven Insights
• Marketing Communications
• Marketing for Social Good
• Brand Management
• Marketing Strategy and Leadership
• Business Project: Marketing (Capstone)

Options (24 credit points)

Select four from the following subjects:

• Applied Research and Insights
• Customer Analytics
• Customer Centric Services Marketing
• Digital Marketing and Emerging Technologies
• Innovation and Creativity in Marketing
• International and Cross-Cultural Marketing
• Omnichannel Marketing
• Pricing and Revenue Management

Entry requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Academic requirements

Applicants must have the following:

• Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75 per cent of all subjects completed at pass level (conceded pass not included).

Applicants who do not meet the criteria above should consider applying for the Graduate Certificate in Marketing.

English language requirements

The English proficiency requirement for international students or local applicants with international qualifications is:

• IELTS Academic: 6.5 overall with a writing score of 6.0.
• TOEFL iBT: 79-93 overall with a writing score of 21.
• AE5: Pass.
• PTE: 58-64 with a writing score of 50.
• C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Recognition of Prior Learning

Students may be granted a maximum of six subject exemptions, of which two core subjects may be approved from prior undergraduate study. Contact the university for more information.

Outcomes

Career outcomes

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include:

• Marketing planning
• Sales
• Brand management
• Product marketing
• Digital marketing
• Market research
• Marketing analytics

Learning outcomes

• Apply critical, analytical and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.
• Effectively communicate complex marketing ideas, decisions and strategies in a form appropriate to the audience.
• Collaborate with colleagues and stakeholders to achieve strategic marketing and business outcomes.
• Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.
• Integrate expert professional and technical skills within specialised marketing practice.
• Critically reflect on aspects of ethical data sourcing, interpretation and sovereignty, appropriate engagement practices and protection of intellectual property rights when working with and for Indigenous Australians.