University of Western Australia
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Gain the knowledge, experience, and skills to become a dynamic marketing leader in an ever-changing world.
Course overview
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.
Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.
With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
Key facts
What you will study
Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty.
All units have a value of six points unless otherwise stated.
Core units
Take all units (36 points):
- Ethics and Sustainability Management
- Buyer Behaviour and Decision Making
- Marketing Analysis and Planning
- Global Marketing Strategy
- Applied Marketing Research
- Integrated Marketing Communications
Option units
Take unit(s) to the value of 36 points:
- Data Storytelling
- Applied Professional Business Communications
- Marketing of Services
- Social Media Marketing
- Big Data in Marketing
- Marketing and Society
- Search engine marketing
- Marketing Management
- Business Relationship Management
- Work Integrated Learning Internship Program
Entry requirements
Academic requirements
To be considered for admission to this course, an applicant must have one of the following:
- A bachelor's degree, or an equivalent qualification, as recognised by UWA, and either:
- The equivalent of a UWA weighted average mark of at least 50 per cent.
- At least two years of professional experience in a relevant occupation.
- Completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
English language requirements
English is the language of instruction and assessment at UWA and you will need to meet the English language requirements of the university to be eligible for a place.
- Minimum overall IELTS score of 6.5, with no band less than 6.0.
Outcomes
Career outcomes
This degree can lead to senior-level careers in many areas, including:
- Sales management
- Sales account management
- Promotions and events management
- Branding and advertising
- Public relations
- Market research and analysis
- Product development
- Management consulting
Learning outcomes
You'll learn to:
- Apply essential communication skills across various media.
- Use analytical skills to interpret trends and marketing effectiveness.
- Learn how to approach emerging business problems creatively.
Fees and FEE-HELP
Indicative annual course fee in 2025: $34,100 (domestic full-fee paying place)
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.