Victoria University
Graduate Certificate in Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 6 months
- Course Type: Graduate Certificate
Learn to develop ethical and sustainable marketing programs in the ever-evolving digital environment.
Course overview
Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective, integrated strategic marketing plans to improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor's degree. Units completed in this graduate certificate are transferable towards the Master's of Marketing.
During the Graduate Certificate in Marketing, you'll study specific topics including:
- Marketing communication
- Consumer behaviour
- Digital marketing
- Business ethics and sustainability
Key facts
What you will study
To attain the award of Graduate Certificate in Marketing, students are required to complete 48 credit points of core units. Each unit is worth 12 credit points.
Core units
- Marketing Communication
- Consumer Behaviour
- Digital Marketing
- Marketing Management
Entry requirements
To be considered for postgraduate study, you will need to have specific academic qualifications, as outlined below. Victoria University also considers non-academic research and work experience for research candidates.
Admission criteria
Applicants must have one of the following:
- Completion of an Australian bachelor's degree (or equivalent) in a similar discipline.
- Applicants with a minimum of five (5) years of approved work experience will be considered for admission to this course.
Special entry programs
If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of the university's special admission programs. These programs are designed to help you access education more easily.
Recognition of Prior Learning
If you have completed a study with another university or institution, you may be eligible to receive credit for skills and past study. Contact the university for more information.
Outcomes
Learning outcomes
On successful completion of this course, students will be able to:
- Review theoretical approaches and analyse their application to achieve effective management strategies.
- Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of business problems and recommend actions relevant to contemporary business settings.
- Critically appraise cross-disciplinary knowledge in decision-making for management contexts.
- Exhibit knowledge, capabilities, practices, attitudes, ethics and dispositions of the discipline and management profession.
- Effectively articulate complex knowledge and ideas to a variety of audiences.
Career outcomes
Career progression toward senior marketing roles may include roles such as:
- Marketing or product manager
- Brand manager
- Sales director
- Campaign director
- Marketing or brand consultant
Fees and FEE-HELP
Fee per unit in 2026: $4,313 (domestic full-fee paying place)
Indicative full fee in 2026: $17,250 per semester (domestic full-fee paying place)
Full-fee courses are not government subsidised. You will pay the total cost of each unit.
A student’s fee may vary depending on:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.