Victoria University
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Develop the expertise to work in the dynamic and increasingly digital marketplace.
Course overview
VU's Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.
Through industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.
This Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.
By the time you graduate with a marketing master's degree, you will have advanced skills in:
- Marketing planning and strategy
- Marketing analytics
- Marketing communication
- Consumer behaviour
- International marketing management
- Brand management
- Not-for-profit marketing
- Social media and digital marketing
Key facts
27th July, 2026
What you will study
To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:
- 48 credit points of business core units.
- 108 credit points of professional core units.
- 12 credit points for the Business Ethics and Sustainability unit
- 12 credit points for the Applied Business Project (Capstone) unit
- 12 credit points of elective units
Each unit is worth 12 credit points.
College core units
- Accounting for Management
- Data Analysis for Business
- Business Economics
- Work and Organisation Systems
Professional core units
- Design Management
- Analysing the Web and Social Networks
- Marketing Communication
- Brand and Product Management
- Marketing Strategy
- Consumer Behaviour
- Digital Marketing
- Marketing Management
- Art and Practice of Leadership
Core units
- Business Ethics and Sustainability
- Applied Business Project
Electives
Students must complete 12 credit points of an elective unit.
Entry requirements
To be considered for postgraduate study, you will need to have specific academic qualifications, as outlined below. Victoria University also considers non-academic research and work experience for research candidates.
Admission criteria
Applicants must have one of the following:
- Completion of an Australian Bachelor's degree (or equivalent) in any discipline.
- Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline.
- Applicants without an undergraduate qualification may be admitted to the Graduate Diploma based on approved work experience. Upon completion of the Graduate Diploma, graduates will be eligible for admission to this course with credit granted for completed units.
Special entry programs
If you are from a disadvantaged or underrepresented social, economic or cultural background, you may be eligible for one of the university's special admission programs. These programs are designed to help you access education more easily.
Recognition of Prior Learning
Applicants with an Australian bachelor's degree (or equivalent) or higher in a similar discipline may be eligible for an exemption of 48 credit points of study.
If you have completed a study with another university or institution, you may be eligible to receive credit for skills and past study.
Units can be credited if they are part of the course structure for the course you are applying for. Please note that credits relating to prior VU subjects are automatically granted and no further action is required.
For more information, contact the university or visit its website.
Outcomes
On successful completion of this course, students will be able to:
- Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice.
- Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings.
- Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts.
- Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges.
- Formulate, implement and evaluate industry-specific investigations to resolve complex marketing problems and inform management decision-making.
- Articulate plans and strategies with specialist and non-specialist audiences, including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations.
- Exemplify professional leadership in a dynamic 21st-century work environment, acting consistently, ethically and in a socially responsible manner.
- Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels.
Fees and FEE-HELP
Indicative fee per unit in 2026: $4,313 (domestic full-fee paying place)
Indicative full fee in 2026: $34,500 per year (domestic full-fee paying place)
Full-fee courses are not government subsidised. You will pay the total cost of each unit.
A student’s fee may vary depending on:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students.