Master of Marketing

Group 1 - One, 1.5 and two-year pathways

All students must complete the following for 70 credit points:

• Business Analytics in Practice
• Digital Marketing
• Frontiers of Branding
• Innovation, Creativity and Foresight
• MarketingMe
• Multichannel Marketing
• Social Marketing

Group 2 - 1.5 and two two-year pathways

Students in the 1.5 and two-year pathways must complete the following subjects for 20 credit points. Students in the one-year pathway are not required to complete these subjects.

• Customer Experience
• Marketing Systems

Group 3 - Two-year pathway

Students in the two-year pathway must complete the following subjects for 30 credit points. Students in the one and 1.5-year pathways are not required to complete these subjects.

• Business Communication Skills
• Financial Reports for Decision Making
• Understanding Contemporary Organisations

Group 1 - One-year pathway

Students in the one-year pathway select one of the following subjects. Students in the 1.5 and two-year pathways are not required to make this selection.

• Masters Project
• Business Internship

Group 2 - 1.5 and two two-year pathway

Students in the 1.5 and two-year pathways select one of the following groups. Students in the one-year pathways are not required to make this selection.

Students in the two-year pathway must select two postgraduate elective subjects. Students in the 1.5-year pathway must select one postgraduate elective subject. Students in the one-year pathway are not required to make this selection.

Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.

• Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; OR
• Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management; OR
• Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or a CV for all work experience listed on the application.

• Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; OR
• Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record); OR
• Successfully completed an undergraduate degree in any business discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.

Upon completion of this program, graduates will be able to:

• Produce authentic resources or artefacts that express complex ideas using discipline–appropriate written and verbal skills suited to multiple audiences and contexts.
• Demonstrate ability to effectively perform different roles in teams, with changing membership roles and in complex contexts.
• Produce and justify a complex argument in a professional or enterprise context using multiple sources of relevant, discipline-appropriate information (textual or numerical).
• Plan a project and propose a well-formulated solution, including its contingencies and future implications, to a professional or enterprise problem that considers multiple professional or enterprise contexts (including global).
• Evaluate professional or enterprise practice in relation to culture and diversity in discipline-appropriate contexts (including first peoples/global) and make recommendations, including contingencies, alternatives and future implications.
• Evaluate economic, social and environmental decisions and practices and make recommendations, including contingencies, alternatives and future implications, for professional and enterprise practice.

As a graduate of this degree, you can look forward to a broad range of exciting career opportunities in different sectors and industries. Below are some examples of the possible careers you can pursue with this degree:

• Social media manager
• Brand manager
• Customer insights manager
• Digital marketing manager
• Product manager
• Public relations manager