Deakin University
Master of Business (Arts and Cultural Management) Online
- Delivery: Online
- Study Level: Postgraduate
- Duration: 18 months
- Course Type: Master's
Combine creative-sector insight with advanced business expertise to lead arts organisations, cultural institutions, festivals and creative enterprises with confidence.
Course overview
Prepare to make a greater impact across the arts and creative industries with Deakin University’s Master of Business (Arts and Cultural Management). Designed for experienced professionals, the course combines advanced business education with an understanding of the opportunities and challenges facing creative organisations.
Strengthen your expertise in cultural leadership, strategy, marketing, finance, fundraising and project management. You will apply your learning to industry-relevant projects and professional scenarios, while the option to pursue a business specialisation or work-integrated learning can help align the course with your career direction.
Delivered online, the course can be completed in 1 to 1.5 years of full-time study, depending on your previous qualifications and approved recognition of prior learning. Graduate prepared to pursue leadership and senior management opportunities across arts organisations, cultural institutions and creative enterprises.
Key facts
June, 2027
What you will study
To earn the Master of Business (Arts and Cultural Management), you must successfully complete units totalling 8 or 12 credit points, depending on your entry point and any approved recognition of prior learning, as detailed below. Unless otherwise noted, each course is worth 1 credit point.
The course structure outlined below applies to the 12-credit-point pathway.
- Arts Marketing
- Arts Management
- Financial Decision Making
- Human Resource Strategy
- Arts Fundraising and Sponsorship
- Managing Arts in Community Settings
- Creative Industries
- Managing Events (Capstone)
Entry requirements
Academic requirements
To be eligible for this course, applicants must meet at least one of the following requirements:
- Completion of a bachelor’s degree or higher in any discipline, plus at least two years of relevant work experience, or part-time equivalent.
- Completion of a graduate certificate or higher in a related discipline, plus at least two years of relevant work experience, or part-time equivalent.
Relevant work experience must include at least two years in arts or cultural management, whether paid or voluntary. This experience may be accumulated across multiple full-time or part-time roles but must have been gained within the past 10 years.
The university considers applicants’ academic history, work and life experience and individual circumstances. Meeting the minimum academic and English language requirements does not guarantee admission.
Supporting documents
Applicants must provide:
- A current CV clearly demonstrating relevant professional or managerial experience.
- Current contact details for two referees who can be contacted regarding their work experience.
Mandatory student checks
Students selecting an elective involving work-integrated learning, community placement or interaction with the community may be required to complete a police check, Working with Children Check or other mandatory checks. Requirements will be confirmed in the relevant unit information.
English language requirements
Applicants must provide evidence of at least one of the following:
- A bachelor’s degree completed in a recognised English-speaking country.
- An IELTS overall score of 6.5, with no individual band score below 6.0, or an accepted equivalent.
- Other accepted evidence of English language proficiency.
Contact the university for further information.
Recognition of Prior Learning
You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.
Outcomes
Learning outcomes
- Assess a broad range of specialised management approaches and their application to arts organisations, while contributing to new discipline knowledge and extending current arts management practice.
- Determine appropriate communication strategies and techniques in the practice of arts management.
- Apply the use of digital technologies in the practice of arts management.
- Appraise and synthesise information to understand and apply theories of arts management and extend current practice.
- Determine solutions to diverse current and emerging arts management challenges and issues.
- Personalise reflections on arts management practice and plan professional careers.
- Participate and collaborate with arts management practitioners.
- Incorporate arts management theory and practice from a range of cultural and international contexts and address the requirements of ethical practice.
Career outcomes
Your qualification, in combination with your extensive industry experience, can prepare you for leadership and senior management roles across a range of settings, including:
- Arts and cultural venues
- Community arts and cultural development
- Festivals
- Museums and galleries
- Performing and visual arts
- Publishing houses
- Screen industries
- Touring companies
This degree will also put you in a strong position to explore some of the industry's high-demand areas, including audience development, relationship management, festival programming, policy development, production and tour management, fundraising and development, digital content and social media marketing.
Graduates have worked with organisations including Arts Centre Melbourne, Australian Ballet, Creative Partnerships Australia, Melbourne Fringe Festival, Museum Victoria, Museum of Contemporary Art, National Gallery of Australia, Opera Australia, Regional Arts Australia and Theatre Network Australia.
Fees and FEE-HELP
Indicative annual fee in 2027: $31,800 (Full-fee paying place)
Indicative annual fees are based on your first year of study.
A student’s annual fee may vary by:
- The number of units studied.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
