Deakin University

Master of Business (Marketing) Online

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 24 months
  • Course Type: Master's

Discover how to create, execute and assess effective marketing strategies while gaining practical experience through real-world learning opportunities.

Course overview

Step into marketing roles where you can influence not only how campaigns are delivered but why organisations make particular strategic choices. Deakin University’s Master of Business (Marketing) equips you to address complex marketing challenges and translate insight into action.

You will explore how consumer behaviour, analytics, marketing technology and digital channels shape modern strategy. The course also develops your ability to assess information critically, communicate recommendations and consider the wider commercial and sustainability factors affecting marketing decisions.

Delivered online, the course combines industry projects, simulations and a strategic marketing capstone, allowing you to apply your knowledge and create work for a professional portfolio. Eligible elective choices may also provide access to work-integrated learning or a study tour. Flexible entry pathways allow the degree to be completed in one, 1.5 or two years full-time, and the course is accredited by the Australian Marketing Institute.

Key facts

Delivery
Online
Course Type
Master's
Duration
More Information
Can be studied part time
24 months (Full time)
Price Per Unit
From $4,275
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The estimated fee is determined by individual units of study and the year the course was commenced.
Intake
February, 2027
June, 2027
November, 2026
Units
More Information
You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
16
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To earn the Master of Business (Marketing), you must successfully complete units totalling 8, 12 or 16 credit points, depending on your entry point and approved Recognition of Prior Learning, as detailed below. Unless otherwise noted, each course is worth 1 credit point.

The structure below represents the full 16-credit-point course.

Core units
  • Accounts, Accountability and Governance
  • Foundation Skills in Data Analysis
  • Environmental Sustainability for Business
  • Design Thinking for Innovation
  • Marketing Management*
  • Consumer Behaviour
  • Fundamentals of MarTech
  • Digital and Social Media Marketing
  • Marketing Analytics
  • Research Design and Analysis
  • Applied Strategic Marketing (capstone)

*Marketing Management may be completed through the standard unit or its study tour version.

Work-integrated learning

You may have the opportunity to complete work-integrated learning as part of your course. Depending on the learning experience or units selected, this may include between 80 and 160 hours of industry placement.

Electives

Entry requirements

Academic requirements

1 year full-time or part-time equivalent – 8 credit points

Applicants must meet at least one of the following requirements:

  • Completion of a bachelor’s honours degree in a related discipline.
  • Completion of a bachelor’s degree in a related discipline and at least two years of relevant work experience.
  • Completion of a graduate certificate or graduate diploma in a related discipline.
  • Evidence of academic capability considered equivalent.

1.5 years full-time or part-time equivalent – 12 credit points

Applicants must meet at least one of the following requirements:

  • Completion of a bachelor’s degree or higher in a related discipline.
  • Completion of a bachelor’s degree in any discipline and at least two years of relevant work experience.
  • Evidence of academic capability is considered equivalent.

2 years full-time or part-time equivalent – 16 credit points

Applicants must meet at least one of the following requirements:

  • Completion of a bachelor’s degree or another qualification at a higher Australian Qualifications Framework level in any discipline.
  • Evidence of academic capability is considered equivalent.

Related disciplines may include marketing, commerce, or business studies, incorporating a major or minor in marketing.

Relevant experience may include professional marketing roles such as marketing executive, manager, analyst, content creator or supervisor. Senior leadership and entrepreneurial experience may also be considered where it demonstrates relevant marketing and business capability.

English language requirements

Applicants must provide evidence of at least one of the following:

  • A bachelor’s degree completed in a recognised English-speaking country.
  • An IELTS overall score of 6.5, with no individual band score below 6.0, or an accepted equivalent.
  • Other accepted evidence of English language proficiency.

Contact the university for further information.

An applicant’s academic history, work and life experience and individual circumstances may be considered as part of the selection process. Applicants must meet the minimum academic and English language requirements to be considered for admission. Meeting these requirements does not guarantee admission.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Learning outcomes

  • Evaluate and apply advanced concepts and theories relating to marketing and business management.
  • Apply effective communication skills in marketing and business contexts.
  • Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
  • Apply critical analysis skills to the (business) marketing environment.
  • Develop and apply problem solving skills and creativity to conceptualise, construct and recommend solutions for complex business issues facing local and international organisations.
  • Apply self-management skills to work and learn independently and take responsibility for personal and professional development.
  • Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
  • Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.

Career outcomes

Graduates can pursue professional and leadership opportunities across traditional marketing, digital marketing, analytics, content, customer relationship management, ecommerce and agency environments. Potential roles include:

  • Brand manager
  • Content developer and manager
  • Digital marketing manager
  • Director of marketing
  • Marketing manager
  • Marketing officer
  • Market research manager
  • Marketing specialist
  • Social media manager
  • Marketing analyst

Fees and FEE-HELP

Indicative annual fee in 2026: $34,200  (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.