Deakin University

Graduate Certificate of Business (Marketing)

  • Delivery: Online
  • Study Level: Postgraduate
  • Duration: 12 months
  • Course Type: Graduate Certificate

Gain practical expertise in marketing management and consumer behaviour while tailoring your learning through electives in digital marketing, MarTech, design thinking or sustainability.

Course overview

Deakin University’s Graduate Certificate of Business (Marketing) is designed for professionals looking to add marketing expertise to their current role or build a foundation for a move into the field. The course develops practical capabilities that can support a range of contemporary marketing activities.

You will explore marketing management and consumer behaviour, examining how organisations understand customers, respond to markets and address marketing challenges. Your studies will also develop your communication, critical analysis and problem-solving skills in business and marketing contexts.

Elective options allow you to shape the course around your interests, with topics including marketing technology, digital and social media marketing, design thinking and environmental sustainability for business. Online delivery provides the flexibility to combine your studies with existing professional and personal commitments.

The course is completed over one year of part-time study. Graduates may pursue roles in brand, content, digital marketing and social media or use the qualification as a pathway into Deakin’s Master of Business (Marketing).

Key facts

Delivery
Online
Course Type
Graduate Certificate
Duration
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Not available full-time
12 months (Part time)
Price Per Unit
From $4,375
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The estimated fee is determined by individual units of study and the year the course was commenced.
Intake
February, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
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Fees
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FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To earn the Graduate Certificate of Business (Marketing), you must successfully complete units totalling 4 credit points, as detailed below. Unless otherwise noted, each course is worth 1 credit point.

Core units

  • Marketing Management
  • Consumer Behaviour

Electives

Select two credit points from the following:

  • Fundamentals of MarTech
  • Digital and Social Media Marketing
  • Environmental Sustainability for Business
  • Design Thinking for Innovation

Entry requirements

Academic requirements

To be eligible for this course, applicants must meet at least one of the following requirements:

  • Hold a bachelor's degree or higher in any discipline.
  • Have at least two years of relevant work experience or the part-time equivalent.

Relevant experience may include marketing roles, senior leadership positions or experience operating a business. Examples published by Deakin include marketing executives, marketing managers, marketing analysts, content creators, marketing supervisors, directors, general managers and entrepreneurs.

Academic history, work and life experience and individual circumstances may also be considered. Meeting the minimum requirements does not guarantee admission.

English language requirements

Applicants must provide evidence of at least one of the following:

  • A bachelor degree from a recognised English-speaking country.
  • An IELTS overall score of 6.5, with no band score below 6.0, or an accepted equivalent.
  • Other accepted evidence of English-language proficiency.

Contact the university for further information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Learning outcomes

  • Evaluate and apply advanced concepts and theories relating to marketing and business management.
  • Apply practical communication skills in marketing and business contexts.
  • Apply critical analysis skills to the (business) marketing environment.
  • Create solutions to marketing problems in real-world contexts and complex marketing applications.

Career outcomes

As a graduate of Deakin’s Graduate Certificate of Business (Marketing), you may find employment in areas such as:

  • Marketing Officer
  • Digital marketing Officer
  • Social Media Officer
  • Brand Manager
  • Content Developer

Fees and FEE-HELP

Indicative annual fee in 2027: $17,500 (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.