Swinburne University of Technology
Master of Marketing
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Develop advanced marketing capabilities across consumer behaviour, digital marketing, customer experience, strategy and data-led decision-making.
Course overview
The Master of Marketing is designed for graduates seeking advanced knowledge of contemporary marketing and how organisations understand, engage and communicate with customers. It combines strategic and creative approaches with data-informed decision-making, giving you a broad understanding of how marketing operates across different business contexts.
You will explore consumer behaviour, digital marketing, customer experience, marketing strategy, data analysis and marketing communications. Foundation studies also examine management, sustainability and problem-solving, while a specialisation or elective sequence allows you to develop knowledge in another area of interest.
The two-year course comprises 200 credit points, with four foundation units, eight core marketing units and four units from a specialisation or elective sequence. Practical applications and project-based study provide opportunities to work with marketing problems and apply your knowledge to contemporary business scenarios. The course is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Key facts
What you will study
To qualify for the award of Master of Marketing, students must complete (200 credit points) comprising:
- Four foundation units (50 credit points)
- Eight core units (100 credit points)
- Four units comprising one specialisation or four elective units (50 credit points)
Foundation units
- Management Analysis and Problem Solving
- Business Sustainability and Social Impact
- Future Management Skills
- Marketing Management
Core units
- Opportunity Discovery, Creativity and Design
- Data Empowered Marketing
- Consumer Behaviour
- Global Digital Marketing
- Services Marketing and Customer Management
- Customer Experience Management
- Marketing Strategy and Planning
- Marketing Communications Agency
Entry requirements
Applicants are required to have one of the following:
- A bachelor's degree (or higher award) in any discipline from a recognised higher education institution or equivalent.
Applicants who have additional qualifications are eligible to enter the program with Advanced Standing and may be able to complete the program in less than two years.
One-year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in one year of full-time study (or equivalent part-time study):
- The Graduate Certificate in Financial Technologies.
- An honours bachelor's degree in a related discipline.
1.5-year duration (full-time, or equivalent part-time)
Applicants who have completed one of the following may be able to complete the program in one and a half years of full-time study (or equivalent part-time study):
- A bachelor's degree in a related discipline.
- A graduate certificate in a related discipline.
- A bachelor's degree (or higher award) in any discipline and two years of relevant work experience*.
- The Postgraduate Qualifying Program (available to international applicants only), plus either a previous related discipline, Higher Education Study or a minimum of two years of relevant work experience.
Relevant managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to faculty-determined guiding principles. Applicants will be required to submit a curriculum vitae (CV) with their application.
Documents substantiating relevant experience are required, clearly detailing roles and duration, as well as evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.
Recognition of Prior Learning
If you have gained extensive and relevant knowledge through formal training or acquired relevant skills through work or through life experience, you may be eligible for recognition of prior learning (RPL).
Contact the university or visit their website for more information.
Outcomes
Learning outcomes
- Apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking.
- Apply problem-solving, design and decision-making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks.
- Communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team and use advanced tools and practices of marketing within project work.
- Demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context.
- Apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools.
- Reflect on and take responsibility for, learning and self-management processes.
- Apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Career outcomes
Students can enhance their career opportunities by gaining additional leadership and management skills – an important asset in today’s complex and changing business environment. The examples below demonstrate the types of roles graduates can attain.
- Managers and executives
- Career movers
- Brand managers
- Market researchers
- Aspiring marketers
- Digital marketers
Fees and FEE-HELP
Estimated yearly fee in 2026: $36,540 (domestic full-fee paying place)
Estimated total fee in 2026: $73,080 (domestic full-fee paying place)
The student tuition fees as published are subject to change based on individual circumstances at the time of enrolment. These fees apply to units studied in 2026 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Student fees may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.