CQUniversity
Graduate Diploma of Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 12 months
- Course Type: Graduate Diploma
Build advanced marketing capabilities through flexible online study, developing strategic thinking, consumer insights and digital marketing knowledge to support effective marketing practice.
Course overview
The Graduate Diploma of Marketing from CQUniversity is a postgraduate qualification designed for current and aspiring marketing professionals seeking to develop advanced marketing knowledge and strategic capabilities. Delivered 100% online over one year full-time or two years part-time, the course provides flexible study options while building expertise across contemporary marketing practices.
You will explore key areas of marketing including strategic marketing, consumer behaviour, digital marketing, global marketing and marketing metrics, while developing an understanding of how marketing strategies support organisational performance. The course combines marketing-focused units with broader management topics including business communications, human resource management and management contexts. Through a real-world strategic marketing process, you will have the opportunity to apply theoretical knowledge and creativity to develop and implement marketing strategies that respond to changing business environments.
On successful completion, you will graduate with the Graduate Diploma of Marketing. The qualification supports career development in marketing through strategic marketing knowledge and capabilities and provides a pathway to the Master of Business Management.
Key facts
12th July, 2027
What you will study
To earn the Graduate Diploma of Marketing, you must successfully complete units totalling 48 credit points as detailed below. Unless otherwise noted, each course is worth 6 credit points.
Core units
- Effective Business Communications
- Managing Human Resources
- Management and Business Context
- Marketing Management and Digital Communications
- Service Industry Marketing In the Digital World
- Science of Consumer Behaviour
- Digital Marketing and Machine Learning
- Global Marketing in the Digital Era
Entry requirements
Academic requirements
To be eligible for entry into this course, you must have a completed Australian Qualifications Framework (AQF) equivalent bachelor's degree or a higher equivalent qualification.
English language requirements
Applicants are required to provide evidence of completion of one of the following criteria:
- A secondary qualification (Year 11 and 12, or equivalent).
- An AQF diploma-level qualification.
- Bachelor's level qualification study for at least two years full-time with a minimum overall GPA of 4.0 completed within Australia, Canada, New Zealand, the United Kingdom, South Africa, Ireland, or the United States of America.
If you do not satisfy any of the above criteria, you will need to undertake an English language proficiency test and achieve the following scores below:
- International English Language Testing System (IELTS Academic): The overall band score was at least 6.0, with a minimum of 5.5 in each subset.
- Test of English as a Foreign Language (TOEFL): Requires 550 or better overall and a minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test).
- Pearson Test of English Academic (PTE Academic): Requires an overall score of 54 with no sub-score less than 46.
- Occupational English Test: Grades A or B only in the four components.
English test results remain valid for no more than two years between the final examination date and the commencement date of study. They must appear on a single result certificate. Each student will be assessed individually.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Career outcomes
This degree is suitable for students either currently working in, or hoping to work in, marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area. It will give you the confidence to work effectively in a management capacity within an international organisation. This course focuses on service industry marketing, the science of consumer behaviour, global marketing, marketing metrics and strategic marketing.
Learning outcomes
- Evaluate relevant concepts, theories, contemporary trends and developments in marketing.
- Analyse, synthesise and apply relevant theories to resolve problems and challenges pertinent to marketing in global organisations.
- Critically research existing literature and articulate the implications of findings for the theory and practice of marketing in multinational corporations and issues with the contemporary practice of digital marketing in the service industry.
- Demonstrate practical communication skills in the context of marketing within global organisations.
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $33,300 (domestic full-fee paying place)
All costs are calculated using current rates and are based on a study load of 48 credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.