Macquarie University

Master of Management and Master of Marketing

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 24 months
  • Course Type: Master's

Combine strategic management and contemporary marketing expertise to lead people, understand customers and turn market insights into practical business decisions and creative growth strategies.

Course overview

Strong business outcomes depend on understanding both how organisations operate and how they create value for customers. Macquarie University’s Master of Management and Master of Marketing combines two complementary disciplines, preparing you to lead people and projects while making informed, market-focused decisions.

You will explore leadership, digital innovation, global management, project management and organisational change alongside consumer behaviour, marketing research and strategy. A chosen major in Advertising and Branding, Digital Marketing or Strategic Marketing allows you to deepen your expertise, while projects with local and global organisations connect classroom learning with contemporary business and marketing challenges.

Delivered in person at Macquarie University’s North Ryde campus, the Double Degree can be completed in two years of full-time study or the equivalent part-time. You will graduate with two separate qualifications, while the Marketing component is accredited by the Australian Marketing Institute and Macquarie Business School holds accreditation from the Association to Advance Collegiate Schools of Business.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
24 months (Full time)
Price Per Unit
From $4,687.50
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The estimated fee is determined by individual units of study and the year the course was commenced.
Campus
Macquarie North Ryde
Intake
22nd February, 2027
26th July, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
16
Fees
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FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To earn the Master of Management and Master of Marketing, you must successfully complete units totalling 160 credit points, as detailed below. Unless otherwise noted, each course is worth 10 credit points.

Master of Management

Core units

Complete the following:

  • Digital Innovation
  • Managing Globally
  • Learning to be a Leader
  • Capstone – Management Project
  • Strategic Change Management
  • Project Management

Elective units

Select 20 credit points from the following:

  • Managerial Accounting for Decision Making
  • Negotiation and Conflict Resolution
  • Entrepreneurship in Business
  • Management of People at Work
  • Management of Data, Analytics and Change
  • Corporate Finance
     

Master of Marketing

Core units

Complete the following:

  • Applied Marketing Research
  • Advanced Consumer Behaviour
  • Marketing Theory and Practice
  • Strategic Marketing Management

Specialisation (40 credit points)

Select one 40-credit-point Marketing specialisation from the following options:

  • Advertising and Branding
  • Digital Marketing
  • Strategic Marketing

Entry requirements

Academic requirements

To be eligible for this course, applicants must satisfy the admission requirements for both the Master of Management and the Master of Marketing.

Master of Management

Applicants must meet at least one of the following requirements:

  • Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification.
  • Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

Related fields include accounting, actuarial studies, advertising, banking, business, commerce, communication, economics, finance, hospitality management, insurance, international business, management, marketing, media studies, public relations, public or healthcare administration, supply chain and valuation.

Relevant experience may include professional experience in business, commerce or management.

Master of Marketing

Applicants must meet at least one of the following requirements:

  • Hold an AQF level 7 bachelor’s degree in a related field or a recognised equivalent qualification.
  • Hold an AQF level 7 bachelor’s degree or a recognised equivalent qualification and have at least two years of relevant approved professional experience, professional certification or other recognised prior learning.

Related fields include accounting, actuarial studies, advertising, banking, business, commerce, communications, economics, finance, hospitality management, insurance, international business, management, marketing, media studies, public relations, sales, supply chain and valuation.

Relevant experience may include professional roles involving specialist expertise or managerial and decision-making responsibilities across marketing or business.

Note: Successful admission into the double degree means that you must satisfy the requirements for both of the single degrees.

English language requirements

Applicants must provide evidence of at least one of the following:

  • A bachelor’s degree completed in a recognised English-speaking country.
  • An IELTS overall score of 6.5, with no individual band score below 6.0, or an accepted equivalent.
  • Other accepted evidence of English language proficiency.

Contact the university for further information.

Recognition of Prior Learning

You may be eligible for recognition of prior learning if you have previously studied or have relevant work experience. This will help reduce the number of units you need to study to finish your course. Contact the university for more information.

Outcomes

Career outcomes

Graduates may pursue roles such as:

  • Account Manager
  • Brand Manager
  • Business Consultant
  • Chief Executive Officer or General Manager
  • Consumer Insights Specialist
  • Customer Relations Specialist
  • Digital Marketing Specialist
  • Entrepreneur
  • Industry Specialist Manager
  • Innovator
  • International Marketing Consultant
  • Market Analyst
  • Market or Social Researcher
  • Marketing Consultant
  • Marketing Manager
  • Marketing Supply Chain Specialist
  • Operations Manager
  • Product Line Specialist
  • Production Manager
  • Social Media and Digital Marketing Specialist

Fees and FEE-HELP

Indicative annual fee in 2027: $37,500 (Full-fee paying place)

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee-paying domestic students with the cost of a university course.