Melbourne Business School -

Generative AI for Business

  • Delivery: Face to Face
  • Study Level: Other
  • Duration: 2 days

Unlocking transformative potential.

Course Overview

Utilise Generative AI to drive growth, innovation, and a competitive edge.
65% of organisations are already regularly using Generative AI in at least one business function (McKinsey, 2024).

Used wisely, Generative AI has the potential to drive growth, nurture innovation and provide your organisation with a competitive edge.

Led by top educators from Melbourne Business School and the University of Melbourne, develop a deeper understanding of the fundamentals of Generative AI to unlock innovative applications and address the associated risks.

At the completion of the program, you will have your own practical business strategy that outlines how to integrate Generative AI with your broader business goals, ideas for where to invest, and execution plans to ensure its responsible use and long-term value.

Join the two-day program to discover the tools, and technologies to better harness the power of Generative AI in your business.

Key Facts

Delivery
Face to Face
Course Type
Short Course
Duration
2 days (Full time)
Price
3500
More Information
The program fee covers tuition and meals during the workshop.
Intake
10th September, 2025

What you will study

  • Demystifying data, analytics and artificial intelligence - Learn the essential language of AI and large language models.
  • Cracking the code of AI - Core concepts & business applications.
  • Generative AI - The game changer for innovation and strategy.
  • Generative AI in action - Applications and the power of prompt engineering.
  • RAGs and fine-tuning - Optimising AI for targeted business solutions and mitigating risk.
  • AI safety and governance - Ensure responsible innovation.
  • AI’s future - Insights beyond the hype and looking to the future.
  • Building an AI strategy - From business-casing to execution.

Who should attend

Senior Executives and Business Leaders

  • Those responsible for driving innovation, strategy and decision-making within their organisations.

Managers and Decision-Makers

  • Managers and decision-makers in any industry and context looking to understand Generative AI’s potential, optimise business processes and enhance data-driven decision-making within their teams.

Outcomes

The possibilities of AI and Generative AI

  • Understand the tools, technologies and opportunities available for innovation and business growth.

Formulate a business strategy

  • Design your own practical business strategy that integrates AI and Generative AI into your organisation’s broader goals.
  • Maximise return on resources and leverage opportunities.

High-impact use cases

  • Identify high-impact use cases from specific functions (e.g. marketing, HR) and make decisions about where to best deploy Generative AI, relevant to your context.

Lead the change

  • Responsibly accelerate Generative AI adoption by enabling and empowering your people to be part of the transformation.

Responsible AI use

  • Be aware of the ethical considerations.
  • Learn how to maintain regulatory compliance.