Queensland University of Technology
Master of Business (Marketing)
- Delivery: Online
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Blends strategic thinking with digital innovation, preparing professionals to lead marketing transformation in a dynamic, data-driven global marketplace.
Course overview
Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative, impactful marketing campaigns that captivate audiences, build brand awareness and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, market segmentation and targeting and marketing mix decisions.
Real-world learning is embedded in this course and from your very first semester you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who often guest lecture in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
Key facts
July, 2026
What you will study
The Master of Business is designed in three blocks of study (192 credit points):
- Foundation studies (48 credit points)
- Discipline studies (96 credit points)
- Complementary studies (48 credit points)
Unless otherwise indicated, each unit is worth 12 credit points.
Core units
Complete the following units:
- Consumer Insights for Marketing Success
- Developing Market Intelligence Skills for Decision Making
- Meaningful Marketing: Value Creation and Customer Engagement
- Business Intelligence
- Achieving Service Excellence
- Marketing Revolutionary Social Change
- Responsible Enterprise
- Integrated Marketing Communication
- Innovating Products and Customer Experiences
- Brand Analytics
- Industry, Markets and Stakeholder Capstone (24 CP)
Electives
Students must complete four complementary studies units.
Entry requirements
Two-year program
You must have a recognised bachelor's degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
1.5-year program
You must have one of the following:
- A recognised bachelor's degree (or higher) in business or a related discipline with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
- A recognised bachelor's degree (or higher) in any discipline with a minimum grade point average of 4.00 (on QUT’s 7 point scale) followed by at least seven years of full-time (or equivalent) work experience in business or a related discipline.
One-year program
You must have one of the following:
- A recognised bachelor's honours degree in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
- A recognised bachelor's degree plus a graduate certificate both in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
- A recognised graduate diploma (or higher) in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale).
- A recognised bachelor's degree in advertising, marketing or public relations with a minimum grade point average of 4.00 (on QUT’s 7-point scale), followed by at least seven years full-time (or equivalent) work experience in advertising, marketing or public relations.
Recognition of Prior Learning
If you have completed the Graduate Certificate in Business (Marketing) within the last seven years you will receive credit for 48 credit points.
Advanced standing may also be available if you have done either within the last five years:
- Studied a related postgraduate program with another institution.
- Gained professional work experience in a related field.
Outcomes
Career outcomes
This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.
Possible career opportunities for graduates include:
- Brand Manager
- Chief Marketing Officer
- Digital Marketing Manager
- Global Marketing Manager
- Market Research Analyst
- Marketing Analytics Manager
- Marketing Director
- Social Media Manager
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $36,600 (domestic full-fee paying place).
All costs are calculated using current rates and are based on a study load of 96 credit points (normally eight units) per year.
A student’s annual fee may vary in accordance with:
- The number of units studied per term.
- The choice of major or specialisation.
- Choice of units.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.