RMIT University
Graduate Certificate in Marketing
- Delivery: Online
- Study Level: Postgraduate
- Duration: 8 Months
- Course Type: Graduate Certificate
Explore the motivations behind consumer choices, craft compelling communications, navigate the intricacies of marketing management and harness the power of research to inspire meaningful connections and drive success for your business.
Course overview
This course delves into marketing as both a management activity focused on the marketing mix and a consumer-oriented philosophy. You'll critically evaluate customer needs from various sources while comparing market segmentation and positioning strategies through both theoretical and practical lenses. By learning to leverage marketing mix tools, you'll develop the skills to analyse situations and position products for competitive advantage.
The course also emphasises the importance of ethical, social and cultural considerations in marketing, preparing you for the professional landscape. Additionally, through collaborative projects and presentations, you’ll enhance your critical thinking and teamwork skills, laying a strong foundation for success in the dynamic field of marketing management.
Learn to apply proven marketing theory while developing strategic expertise and the capability to plan, direct, implement and improve campaigns where it counts, stay relevant in a rapidly changing industry by building fundamental marketing knowledge and gain an accredited qualification recognised by the Australian Marketing Institute, with eligibility to apply for membership with the AMI and the Australian Market and Social Research Society.
Key facts
August, 2026
October, 2026
What you will study
To complete the Online Graduate Certificate in Marketing, students are required to fulfil these four subjects:
- Marketing Management
- Consumer Behaviour
- Marketing Communication Strategy
- Marketing Research
Entry requirements
To be eligible for the Online Graduate Certificate in Marketing, you must have:
- An Australian bachelor's degree or equivalent (or higher-level qualification) in any discipline from a recognised tertiary institution.
- If you do not meet the above entry requirement for the Graduate Certificate, you may be considered if you have five years of relevant work experience.
Suppose your qualification was completed more than 10 years ago. In that case, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry.
Upon successful completion of the Graduate Certificate, you will have the opportunity to progress to the Master's degree.
English language requirements
You must meet the university’s minimum English language requirements for postgraduate coursework programs to be eligible for a place in this program.
Recognition of Prior Learning
RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application. Contact the university for more details.
Outcomes
Learning outcomes
By the end of this course, you’ll be able to:
- Demonstrate a broad, critical and practical understanding of contemporary marketing issues and practices in business.
- Evaluate the role of marketing and its relationship with other functional areas of business to create customer value.
- Identify and critically analyse marketing problems and design appropriate marketing strategies and tactics to solve such problems.
- Apply marketing expertise and knowledge to planning, directing, implementing, monitoring and controlling an organisation’s marketing effort.
- Apply innovative thinking and creativity approaches to effectively address marketing problems and build market-based assets.
- Apply research principles and methods to design innovative options and solutions for and make reasoned judgments about problems and issues in contemporary business practice.
Career outcomes
This degree will deliver specialist knowledge to prepare you for a career in marketing. Career pathways include:
- Marketing management
- Brand management and consulting
- Stakeholder engagement and reputation management
- Strategic marketing and consulting
- Product management
- Communications management
- Market research, market modelling, forecasting and analysis
- Pricing and promotions research
- Product testing and product innovation
Fees and FEE-HELP
Indicative tuition per subject in 2026: $4,440 (domestic full-fee paying place)
Indicative total tuition fee in 2026: $17,760 (domestic full-fee paying place)
Additional expenses:
- Student services and amenities fee (SSAF): $373 maximum fee for 2026
- Other items related to your program include field trips, textbooks and equipment.
All costs are calculated using current rates and are based on a study load of four subjects per year.
Student fees may vary in accordance with:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
You may also need to pay the student services and amenities fee.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
Who You Will Learn From
Daniel Rayne
Program Manager
After a robust marketing career developed through various well-recognised organisations, Daniel shaped his career trajectory to pursue a passion for academia. This was driven by a commitment to making an impact on students, colleagues and broader society through shared knowledge. Daniel is committed to generating a teaching environment that is inclusive, dynamic and innovative to help students achieve their learning objectives and advancing research that addresses contemporary social issues.