RMIT University

Master of Advertising

  • Delivery: Face to Face
  • Study Level: Postgraduate
  • Duration: 24 months
  • Course Type: Master's

Explore a range of evolutionary communication processes related to advertising and promotional activities, building professional knowledge and skills for today's competitive global environments.

Course overview

This two-year degree (four years part-time) offers the opportunity to develop advanced knowledge and transferable skills in advertising. Build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.

The course is designed to turn you into a responsive professional leader with specialised knowledge of the global advertising industry. You'll be able to work collaboratively in international and interdisciplinary teams, prepared for professional roles in advertising and promotional agencies, consultancies and other organisations (businesses, governments and non-profits) that use advertising to achieve their goals. You'll be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.

The Master of Advertising is suited for professionals seeking to expand their role within advertising, promotions and management consultancies, as well as business, government and not-for-profit organisations that use advertising and promotional tools to achieve their goals.

Key facts

Delivery
Face to Face
Course Type
Master's
Duration
More Information
Can be studied part time
24 months (Full time)
Price Per Unit
From $3,960
More Information
The estimated fee is determined by individual units of study and the year the course was commenced.
Campus
Melbourne CBD
Intake
February, 2027
July, 2027
Units
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You may be required to complete 0 credit point units throughout your course. The university will confirm this as part of your enrolment.

The unit total reflects the number of units required for course completion, not the total credit point weight. Some units may be double- or triple-weighted, so the number of units you complete may be lower.
16
Fees
More Information
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university course.
FEE-HELP

What you will study

To complete the Master of Advertising, students must complete eight core courses (subjects) and four elective courses (subjects). Unless otherwise indicated, each course (subject) is worth 12 credit points.

Core courses

Complete the following core courses (subjects):

  • People and Data
  • Advertising Strategy (24 credit points)
  • Integrated Advertising Media
  • Creative Advertising Campaigns (24 credit points)
  • Leading Change in Media and Communication
  • Research Methods in Media and Communication
  • Professional Research Project (Advertising) (24 credit points)
  • Professional Practice (24 credit points)
Electives

Entry requirements

Academic requirements

You must have one of the following: 

  • An Australian bachelor's degree (or equivalent overseas qualification).
  • A minimum of three years of professional work experience in a related industry.

To have your professional experience considered you must submit with your application a CV and a personal statement detailing your experience.

English language requirements

You must meet the university's minimum English language requirements to be eligible for a place in this program. Contact the university for more details.

Recognition of Prior Learning

You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.

Outcomes

Learning outcomes

As a graduate of this program, you will be able to:

  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication.
  • Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
  • Provide leadership within your discipline, as well as collaborate with others.
  • Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.

Career outcomes

You will be qualified to apply for roles such as:

  • Account Service Manager
  • Media Buyer
  • Media Planner
  • Strategy Planner
  • Advertising Manager
  • Marketing Manager
  • Advertising Data or a Digital Analyst.
  • Marketing Communication Coordinator or Manager.
  • Advertising, Market or Communication Researcher
  • Promotions Coordinator or Manager
  • Sales Manager
  • Events Manager

Fees and FEE-HELP

Full-fee paying place

Indicative unit fee in 2027: $3,960 (12-credit-point unit)
Indicative annual fee in 2027: $31,680
Indicative full-course fee: $63,360

The average full-course fee shown is calculated based on the 192 credit point (16 units) course structure completed over 2 years.

Indicative annual fees are based on your first year of study.

A student’s annual fee may vary by:

  • The number of units studied.
  • Choice of units.
  • Credit from previous study or work experience.
  • Eligibility for government-funded loans.

Student fees shown are subject to change. Contact the university directly to confirm.

FEE-HELP loans are available to assist eligible full-fee-paying domestic students with the cost of a university course.