RMIT University
Master of Advertising
- Delivery: Face to Face
- Study Level: Postgraduate
- Duration: 24 months
- Course Type: Master's
Explore a range of evolutionary communication processes related to advertising and promotional activities, building professional knowledge and skills for today's competitive global environments.
Course overview
This two-year degree (four years part-time) offers the opportunity to develop advanced knowledge and transferable skills in advertising. Build a global and local outlook on marketing and communication practices, including a creative approach to leadership, strategy planning and campaign development in the constantly evolving advertising and broader communication industries.
The course is designed to turn you into a responsive professional leader with specialised knowledge of the global advertising industry. You'll be able to work collaboratively in international and interdisciplinary teams, prepared for professional roles in advertising and promotional agencies, consultancies and other organisations (businesses, governments and non-profits) that use advertising to achieve their goals. You'll be able to lead and manage high-quality outcomes in delivering international, integrated advertising campaigns.
The Master of Advertising is suited for professionals seeking to expand their role within advertising, promotions and management consultancies, as well as business, government and not-for-profit organisations that use advertising and promotional tools to achieve their goals.
Key facts
What you will study
To complete the Master of Advertising, students must complete eight core courses (subjects) and four elective courses (subjects). Unless otherwise indicated, each course (subject) is worth 12 credit points.
Complete the following core courses (subjects):
- People and Data
- Advertising Strategy (24 credit points)
- Integrated Advertising Media
- Creative Advertising Campaigns (24 credit points)
- Leading Change in Media and Communication
- Research Methods in Media and Communication
- Professional Research Project (Advertising) (24 credit points)
- Professional Practice (24 credit points)
Entry requirements
Academic requirements
You must have one of the following:
- An Australian bachelor's degree (or equivalent overseas qualification).
- A minimum of three years of professional work experience in a related industry.
To have your professional experience considered you must submit with your application a CV and a personal statement detailing your experience.
English language requirements
You must meet the university's minimum English language requirements to be eligible for a place in this program. Contact the university for more details.
Recognition of Prior Learning
You may be able to get credit for your course based on prior formal, non-formal or informal learning. To apply, you will need to provide supporting documentation outlined by the university. Contact the university for more information.
Outcomes
Learning outcomes
As a graduate of this program, you will be able to:
- Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
- Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in advertising and communication.
- Professionally communicate propositions, processes and outcomes to address specialist and non-specialist audiences.
- Provide leadership within your discipline, as well as collaborate with others.
- Use appropriate research methods to design and execute substantial projects, evaluate the outcomes and theorise about the contribution of your learning to the profession and knowledge area.
- Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.
Career outcomes
You will be qualified to apply for roles such as:
- Account Service Manager
- Media Buyer
- Media Planner
- Strategy Planner
- Advertising Manager
- Marketing Manager
- Advertising Data or a Digital Analyst.
- Marketing Communication Coordinator or Manager.
- Advertising, Market or Communication Researcher
- Promotions Coordinator or Manager
- Sales Manager
- Events Manager
Fees and FEE-HELP
Estimated first-year tuition fee in 2026: $30,720 (domestic full-fee paying place).
Additional expenses:
- Student services and amenities fee (SSAF): $373 maximum fee for 2026.
- Other items related to your program include field trips, textbooks and equipment.
All costs are calculated using current rates and are based on a study load of 96 credit points (normally eight units) per year.
A student’s fee may vary depending on:
- The number of subjects studied per term.
- The choice of major or specialisation.
- Choice of subjects.
- Credit from previous study or work experience.
- Eligibility for government-funded loans.
Student fees shown are subject to change. Contact the university directly to confirm.
FEE-HELP loans are available to assist eligible full-fee paying domestic students with the cost of a university program.