RMIT University
Content and Social Media Marketing
- Delivery: Online
- Duration: Six weeks
- Course Type: Short Course
- Total Price: $1,900
Amplify your brand awareness and engage your audience through effective content, social media strategies and campaigns.
Course overview
Content and social media marketing are central to how many entrepreneurs and businesses connect with customers. Through owned and earned channels such as blogs, Facebook or PR, business owners and marketers can create brand awareness, generate leads and drive revenue. However, managing a wide range of content pieces, calendars, plans and tools can often be difficult and confusing.
Key facts
13th July, 2026
10th August, 2026
What you will study
Introduction to content marketing
- An introduction to content marketing strategies and models.
- Explore business goals, the role of content and mission statements.
- Identify customer needs and pain points.
Milestone: Create a content mission statement and video to present the pain points that the content will answer for your audience.
How you will learn
Through the Content and Social Media Marketing course, students will develop a comprehensive content and social media marketing plan and calendar. Students will strengthen their marketing strategy and apply their learning by producing three pieces of content, such as a blog, video plan or social media advertisement, which they will distribute and optimise.
What you will learn
By the end of this course, you’ll be able to:
- Design, implement and deliver a content and social media plan that leverages the appropriate channels and tactics to develop brand awareness and increase business.
- Create, distribute and manage content through owned channels to grow and manage audiences and earnings.
- Critically analyse content and asset selection and justify its use in a content and social media plan.
Who should attend
The Content and Social Media Marketing course is ideal for:
- Small to medium business owners and entrepreneurs looking to gain the practical skills, tools and tactics to launch and scale successful startups and businesses.
- Junior marketers aiming to maximise their social and content marketing efforts and upskill to stay relevant in this fast-evolving industry.
Who You Will Learn From
Martin Carlill
Expert Industry Mentor
RMIT Online has built our courses in partnership with industry, providing you with the latest industry insights and best practices from the real world of work. Our subject matter experts on this course include people like Martin Carlill, who is a digital marketing specialist with over 20 years experience in inbound marketing strategy, eCommerce, digital strategy, social media, SEO & SEM, and content marketing.
Tony Lee
Expert Industry Mentor
As Principal of Tony Lee Consulting (TLC), Tony Lee is a highly sought-after branding expert, marketing strategist and creative content producer. With a career spanning 30 years, Tony has worked with hundreds of startups, SMEs, enterprise and government clients across the not-for-profit, fashion, retail, FMCG, entertainment, professional services and technology sectors. A Certified Practising Marketer (CPM), training and learning developer, Tony also lectures in Branding and Marketing at RMIT University’s School of Fashion and Textiles, where he shares his deep industry knowledge and strategic insights with emerging entrepreneurs.